Tag Archives: RealTime

Future Of CTV Ads: All About Yield, Relevance, Reach, NOT Real-Time Bidding

CTV Advertisement

Future Of CTV Ads: All About Yield, Relevance, Reach, NOT Real-Time Bidding by Dave Morgan , Featured Contributor, June 30, 2022 Connected TV advertising will not be written by real-time bidding machines. Nope, as much as folks try to retrofit programmatic platforms built for the world of digital banners, social and search to handle the … Continue reading Future Of CTV Ads: All About Yield, Relevance, Reach, NOT Real-Time Bidding →

Get started on achieving real-time customer engagement at scale

Customer Engagement

In this webinar, learn the steps Shutterfly took toward real-time CX. Cynthia Ramsaran on April 5, 2022 It’s never been a more critical time to put your customers first. Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can … Continue reading Get started on achieving real-time customer engagement at scale →

Why real-time personalization drives loyalty and growth at scale

Personalization

In this Salesforce webinar, learn how to capture your customers’ hearts (and wallets). Cynthia Ramsaran on March 17, 2022 80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized journeys drives loyalty and engagement for consumers, translating to growth … Continue reading Why real-time personalization drives loyalty and growth at scale →

Crawl, walk, run to real-time personalization

Personalization

Strategies that prove why real-time personalization drives loyalty and growth at scale. Cynthia Ramsaran on March 9, 2022   80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized journeys drives loyalty and engagement for consumers, translating to growth … Continue reading Crawl, walk, run to real-time personalization →

Phrasee to offer real-time language optimization

Language Tools

Phrasee, the AI-powered language optimization platform, has announced that it will now create language responsive to customer sentiment in real time. Kim Davis on March 1, 2022 Phrasee, the AI-powered language optimization platform, has announced that it will now create language responsive to customer sentiment in real time. Phrasee automatically generates and optimizes messaging for … Continue reading Phrasee to offer real-time language optimization →

How to Turn Your Facebook Audience into Real-Time Sales

Facebook Advertisement

Chris Christoff October 23, 2020 You surely know that, although Facebook started as a social networking platform back in its early days, it’s no longer used just for socializing purposes. Today, it very effectively works as a powerful marketing platform too. Entrepreneurs and marketers are taking full advantage of the opportunity to boost their sales … Continue reading How to Turn Your Facebook Audience into Real-Time Sales →

How real is your real-time marketing?

Marketing Lessons

The term “real-time marketing” gets bandied about regularly, but brands that can actually implement real-time efforts stand to outperform their competition. Amy Gesenhues on May 14, 2020 “Event-triggered and real-time marketing will have the biggest impact on marketing activities in the next five years,” said Gartner Vice President analyst Mike McGuire, “However, before marketers can … Continue reading How real is your real-time marketing? →

How to Leverage Real-Time Data to Solve For Shopping Cart Abandonment

eCommerce SEO

Kristin Schepici — July 15, 2019 — July 15, 2019 After dealing with lingering disjointed legacy systems, an ecommerce practitioner’s next biggest gripe is most likely, shopping cart abandonment. But we have the answer to solve for this challenge, which negatively impacts ecommerce at a rate of about 70%. By using real-time shopper data, organizations … Continue reading How to Leverage Real-Time Data to Solve For Shopping Cart Abandonment →

Publishers using real-time data can help their bottom line, here’s how

Publishers Guide

It’s time publishers caught up to marketers on the personalization front. These three strategies can help. Jason Downie on December 27, 2018 Advertisers are keenly aware of the power of personalization. Personalized digital ads deliver up to 3x the consumer engagement of non-personalized ads. Some 69 percent of marketers say personalization is their top priority. … Continue reading Publishers using real-time data can help their bottom line, here’s how →

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