Find out why poor marketing performance may actually be a measurement problem and how you can get better results. Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience, execute relevant and creative campaigns, and voilà, results and growth for your brand, … Continue reading Why your marketing performance problem is really a measurement challenge
Randy Milanovic — June 10, 2018 Follow @kayak360 — June 10, 2018 Back when I first opened up our digital marketing firm, search engine optimization (SEO) was thought of as a niche, technical topic. Now, it’s unusual for me to run into a business owner who doesn’t have some sort of search consultant they are … Continue reading Do Local Businesses Really Need an SEO Retainer?
The case for Intelligent Automation Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot butlers are Siri and Alexa. Don’t get me wrong, they’re handy in their ways: suggesting nearby Thai food or tending to virtual shopping carts … Continue reading Is your marketing platform really intelligent?
Matt Harris — May 12, 2018 Follow @mrmch — May 12, 2018 For some, May 25, 2018, will mark a turning point in their email marketing outreach, for others, an abrupt shift from what was once the Wild West of email marketing. The impetus for these changes — the EU’s General Data Protection Regulation (GDPR) … Continue reading GDPR is Good News for Email Marketers – Really
Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica Foster. Here she shares eight ways to create content that satisfies people and engines. Jessica Foster on May 9, 2018 Just when we thought the saying “Content is king” was gone for … Continue reading Beyond keywords: What really matters in SEO content
Bob Apollo — April 27, 2018 Follow @bobapollo — April 27, 2018 12019 / Pixabay It seems as if everybody wants to be a thought leader nowadays, and to publish insights that are going to somehow miraculously transform market perceptions and make the sales process easier. A growing share of marketing budgets is being directed … Continue reading Is Your Thought Leadership Really “Thought Followership”?
Dave Scherer — April 6, 2018 — April 6, 2018 FirmBee / Pixabay Seeing your organization’s taxes go down in 2018 might be cause for celebration, but the situation is far from straightforward. Even a single small change to tax law can have ripple effects throughout your entire business. What may seem like a positive … Continue reading What the New Tax Laws Really Mean for Small and Medium Companies
Contributor Shani Rosenfelder explains the benefits of deep linking and expresses surprise that the tactic is so infrequently used. Shani Rosenfelder on April 4, 2018 I am surprised by the number of mobile marketers who don’t use deep linking properly, or even at all. Deep linking is a means for improving the user experience, … Continue reading What mobile marketers really need to know about deep linking
Arik Hanson — March 12, 2018 — March 12, 2018 There’s been an awful lot of hand-wringing about Facebook lately. Edison Research released a report last week claiming Facebook usage was down–for the first time ever–from 67% to 62%. What’s more, Facebook usage among the coveted 12-34 segment was down from 79% in 2017 to … Continue reading What Would You Do If Facebook Really Did Fail?
Seven In Eight Ad-Blocking Millennials Really Are Digital Shoplifters by Sean Hargrave , Staff Writer, February 21, 2018 First the good news — ad-blocking millennials are willing to pay for content. Now the not-so-good news. Of all the forms of content available, paying for news comes at the bottom of the pile. It’s hard to … Continue reading Seven In Eight Ad-Blocking Millennials Really Are Digital Shoplifters
