Karl Sakas — February 27, 2019 Follow @KarlSakas — February 27, 2019 Yes, sometimes non-billable people should track their time. See how to decide at your agency! An agency owner asked me: “Should my non-billable people track their time?” My answer: Ideally—but it’s often philosophical rather than a clear-cut choice. How so? Requiring 100% self-tracking … Continue reading Do Non-Billable People Really Need to Track Their Time?
Sarah Sharkey — January 23, 2019 — January 23, 2019 JESHOOTS-com / Pixabay Everyone is talking about side hustles. It seems like everyone (and their mother) has a side hustle. You might wonder, “how in the world do people have time for side hustles in their Calendar?” You may also ask yourself, “Do you really … Continue reading Do You Really Have Time on Your Calendar for a Side Hustle?
‘Value-Exchange’: It’s Only Of Value If I Really Want It by George Simpson , Featured Contributor, (December 07, 2018) This week the Interactive Advertising Bureau launched some guidelines for what it’s calling “opt-in value exchange” ads, which is a jargon-y way of explaining ads that you have to watch before you can get access to … Continue reading ‘Value-Exchange’: It’s Only Of Value If I Really Want It
Fred Ulrich — November 30, 2018 — November 30, 2018 For those of us who work in the payments industry, contactless payments and contactless cards have been something of a white whale for close to 20 years now. Always out there, just about to catch-on, if only… A brief history of contactless paymentsThere’s a history … Continue reading Contactless Cards Are Finally Ready for Prime Time (No, This Time We *Really* Mean It!)
Susan Gilbert — September 19, 2018 Follow @SusanGilbert — September 19, 2018 How to Use Instagram To Increase Your Sales Instagram is one of the fastest growing social networks for mobile business sales. This is precisely why Facebook made the wise investment of purchasing the platform in 2012 from founders, Kevin Systrom and Mike Krieger, … Continue reading Can You Really Make Money on Instagram?
Darnelle O’Brien — August 17, 2018 Follow @thekissagency — August 17, 2018 Free-Photos / Pixabay Creating the perfect campaign for your brand, all starts with the right planning. While campaigns can be short term, you must keep the long-term marketing and brand strategy in mind, so you ensure your campaign activity will always align with … Continue reading How to Build a Killer Campaign That Really Works
Megan Mosley — July 12, 2018 Follow @ReferralRock — July 12, 2018 A referral link is assigned to a customer after they are invited and signed up for a referral program. It’s made to be unique for each individual and it is also ties into the tracking of a visitors arrival to a web page. … Continue reading What Is A Referral Link And Do I Really Need One?
Dmytro Spilka — June 30, 2018 Follow @spilkadi — June 30, 2018 Retail is in transition. Our local high street has been moved online. Shopping has changed an awful lot in the 21st Century, and there’s no sign that customers are going to be reversing the trend of internet shopping any time soon – online … Continue reading Is Traditional Coupon Marketing Model Really Dying? 3 Points Worth Speculating
A Month On And GDPR Really Is A Damp Squib by Sean Hargrave , Staff Writer, June 29, 2018 A month on, how has GDPR been for you? Hearing that the ICO has seen a deluge of complaints has not come as a major surprise, considering how many companies have become compliant. However, the actual numbers … Continue reading A Month On And GDPR Really Is A Damp Squib
Jomer Gregorio — June 22, 2018 Follow @JomerGregorio — June 22, 2018 Multi-channel marketing is a single but broad and innovative strategy that many top-performing businesses – from small to enterprise agencies – leverage these days. But despite its popularity, some entrepreneurs still think that the complexity to execute this strategy is not worth their … Continue reading Multi-Channel Marketing – Is It Really Worth It? (Infographic)
