Tag Archives: Real

Mastering the Paradox: 3 Steps to Leveraging Technology to Put Your Best Foot Forward and Impress Real People During Your Job Hunt

Virginia Franco — May 7, 2018 Follow @VAFrancoResumes — May 7, 2018 FotografieLink / Pixabay While at the end of the day, most successful job hunts are the result of humans connecting with humans, most resume specialists and career coaching professionals recognize a huge component of job hunting (especially the initial stages) occurs online. Although … Continue reading Mastering the Paradox: 3 Steps to Leveraging Technology to Put Your Best Foot Forward and Impress Real People During Your Job Hunt →

Report: Product discovery, not payments, the real m-commerce bottleneck

mCommerce

Product discovery and browsing cited by consumers as the main barriers to buying on smartphones. Greg Sterling on March 22, 2018 Conventional wisdom argues that despite mobile traffic growth, the main reason smartphone commerce lags the desktop is friction at the bottom of the funnel (i.e., payments). However, a new report from Qubit asserts … Continue reading Report: Product discovery, not payments, the real m-commerce bottleneck →

Time to Replace Thought Leadership with Something Real

Leadership Skills

Elizabeth Williams — March 6, 2018 Follow @bizmkter — March 6, 2018 johnhain / Pixabay Sometimes a little intra-department rivalry is a good thing. For example, I used to have a running bet with my colleague about who could be the first to make a sales director roll their eyes. At our monthly sales and … Continue reading Time to Replace Thought Leadership with Something Real →

8 Real, Data-Backed Predictions for PPC in 2018

PPC Strategies

Mark Irvine — January 23, 2018 — January 23, 2018 In the world of PPC, 2018 is going to get bonkers. Between Facebook making drastic changes to the News Feed and the “New AdWords Experience” set to become the only way to skin the cat, the rise of new ad platformsand the continuation of some … Continue reading 8 Real, Data-Backed Predictions for PPC in 2018 →

Why real human users are the key to the best links for you

SEO Backlinking

Overthinking metrics? Julie Joyce explains why real human users are the key to modern-day link awesomeness. Julie Joyce on November 8, 2017 Let me begin by stating that I do not put an enormous emphasis on SEO when I’m training a link builder. Generally speaking, my team of link builders knows the basics of … Continue reading Why real human users are the key to the best links for you →

Why Real Marketers Prefer Email Marketing

Email Marketing Tips

By Rehan Ijaz November 1st, 2017 Email is older than the Internet itself. The first system resembling email was MAILBOX, which was developed at the Massachusetts Institute of technology in 1965. Over the years, email technology has evolved and email providers have added a number of new features. However, the overall concept and experience remain … Continue reading Why Real Marketers Prefer Email Marketing →

6 Impressive Examples of Training Videos that Drive Real Change

Email Marketing

Lydia Cockerham — September 20, 2017 — September 20, 2017 geralt / Pixabay We’ve all sat through an abysmal training video. When you’re trying to learn something new the last thing you want is a dull, confusing and downright insulting piece of training content that just makes you want to turn off. Luckily it doesn’t … Continue reading 6 Impressive Examples of Training Videos that Drive Real Change →

4 Real Time Uses Of Chatbots In Social Media Marketing

Chatbots

By Victoria Klochkova August 31st, 2017 During the summit of 2011, Gartner predicted that by 2020, 85% of all customer interactions with a business wouldn’t involve humans. The heavy use of chatbots in social media marketing that started in 2016 might turn this prediction true. These programs run by artificial intelligence (AI) offer great opportunities … Continue reading 4 Real Time Uses Of Chatbots In Social Media Marketing →

6 web properties you can use to protect your branded search results (with real examples)

Web Design Guidelines

How can you take more control of the SERPs for your brand name, beyond using your own site? Columnist Brian Patterson shares ideas for maximizing positive portrayals of your company on page one. Brian Patterson on August 29, 2017 at 2:54 pm This article was co-authored with my colleague at Go Fish Digital, Samantha Hughes. … Continue reading 6 web properties you can use to protect your branded search results (with real examples) →