Product discovery and browsing cited by consumers as the main barriers to buying on smartphones. Greg Sterling on March 22, 2018 Conventional wisdom argues that despite mobile traffic growth, the main reason smartphone commerce lags the desktop is friction at the bottom of the funnel (i.e., payments). However, a new report from Qubit asserts … Continue reading Report: Product discovery, not payments, the real m-commerce bottleneck
Liesha Petrovich — March 30, 2017 Follow @lieshapetrovich— March 30, 2017 In 2016, consumers spent $ 3.45 billion on Cyber Monday. But don’t assume that people were sitting at their desktop computer shopping like the old days (that’s so 2012!). According to Guidance, traffic via mobile devices is now more than 50% of visits to … Continue reading 3 Simple Steps to mCommerce Optimization
M-commerce Easily Outshining E-Commerce by Gavin O’Malley, Staff Writer @mp_gavin, February 13, 2017 The “m” in m-commerce doesn’t stand for massive. Yet, judging by the sharp growth in mobile shopping, it seems a suitable substitute. In the fourth quarter, in fact, m-commerce spending — on smartphones and tablets — reached $22.7 billion, which is a … Continue reading M-commerce Easily Outshining E-Commerce
by Sean Hargrave, Staff Writer, June 20, 2016 The research is in and the results are conclusive, at least for 18- to-34-year-olds. At least one in ten buy something on the mobile phone every day, which is double the national average, and the propensity to embrace mcommerce is linked to social use. Hence, while 17% … Continue reading MCommerce Leaders Double Up And Pull Ahead — Have You Left It Too Late?