by Gyles Seward November 29, 2015 Follow @ElementaryDigiNovember 29, 2015 It’s nearly the most hectic shopping period of the year, both in bricks and mortar stores and online. We had Black Friday last year, but some retailers have backed away from it this year, possibly as a result of negative publicity and crowd scenes imported … Continue reading Cyber Monday – Get Your Website Ready
by Jonny Dixon November 25, 2015November 25, 2015 The massive surge in people online looking for deals presents an unmissable money-making opportunity for ecommerce businesses. But it’s not just a chance for sales, it’s an opportunity to create customers later down the line. But how do you do it? Think about post ‘crazy period’ marketing. … Continue reading Black Friday and Cyber Monday: Ready for the Aftermath?
by Sunil Bagai November 25, 2015 Follow @ZenithtalentNovember 25, 2015 Recruiters, give thanks to your candidates by helping them spice up their resumes Thanksgiving in the States is just about here. More than lavish feasts or combat shopping for those “once a year only” deals, this is a time for reflection – to show gratitude … Continue reading Ready To Talk Turkey About Your Resume?
by Jonathan Bright November 17, 2015 Follow @SoutherlyCommsNovember 17, 2015 How do you define a great company culture? Practically speaking, how is it built and maintained? And more to the point, are you ready to embrace it? The ‘culture of culture’ Once upon a time, company culture was synonymous with barely subsidised gym memberships and … Continue reading Companies, Are You Ready for Culture?
Don’t be stuck with an outdated marketing model. Columnist Andrew Ruegger explains why marketers need to embrace a “blueshift” and take advantage of the new tools of today. Andrew Ruegger on September 16, 2015 In marketing, as in most business sectors, things are moving at an increasingly fast rate, and as racing legend Mario Andretti … Continue reading Get Ready For A “Blueshift” In Marketing
What can you do to move your organization away from silos and toward an approach that centers on the customer journey? Columnist Nathan Safran shares tips and explains why the change is critical. Nathan Safran on September 11, 2015 A recent IBM study (PDF) of 100 enterprise CMOs found that marketers are shifting customer acquisition … Continue reading Get Ready For A Shift To Consumer-Centric Marketing
Louis FoongAugust 21, 2015 This week’s infographic highlights how big data brings in big revenue. Companies that invest in it outperform competitors by a large margin. Every minute, Amazon generates another $ 80k in sales and Google garners over two million search queries. Those aren’t small numbers. Every day, people create 23 billion gigabytes of … Continue reading Using Big Data to Generate Sales Ready Leads [Infographic]
Angela Hausman, PhDAugust 19, 2015 It may be hard to believe with much of the country still sweltering in the 90’s, but the dog days of summer are near. A cursory glance at your Facebook feed confirms this as summer vacation photos give way to first day of school pics of shiny faces wearing their … Continue reading Summer’s Ending: Is Your Digital Marketing Ready?
Chris HortonJuly 23, 2015 Oh, what a thankless job it is to be a digital marketer. Just when you thought it was safe to take a break from your search engine optimization efforts, Google goes and reshuffles the SEO deck (they’re good at that), once again creating more work for the beleaguered MarTechie. This time … Continue reading Marketers: Are You Ready for In-App SEO?
Laura DonovanJuly 19, 2015 Move over Like Button and make room for the Buy Button. Facebook doesn’t just want you to socialize, share and discover new things, it wants to help you shop and buy what you need and want. Facebook is currently testing shops within Facebook Pages. These are “essentially mini e-commerce sites” (BuzzFeed … Continue reading Facebook Getting Ready to Take on Amazon with the Buy Button
