Tag Archives: reach

Search Tips To Reach Fitness-Conscious Consumers As 2017 Approaches

by Laurie Sullivan, Staff Writer @lauriesullivan, December 15, 2016 Cortana, how many calories are in one pound of body fat? Google, how many miles must I run to burn off one pound? Marketers are still in the holiday throes, but as we get closer to New Year’s Eve, the search engines will become inundated with … Continue reading Search Tips To Reach Fitness-Conscious Consumers As 2017 Approaches →

Amplify Your Inbound Reach with Facebook Paid Promotion

Facebook Advertisement

Samantha Ferguson — December 6, 2016 — December 6, 2016 On the surface, paid content promotion is a concept that seems to conflict with the inbound marketing methodology of, “If you build it, they will come.” This is true to some degree, but as we’ve discussed before there are some outbound strategies that complement inbound … Continue reading Amplify Your Inbound Reach with Facebook Paid Promotion →

10 Effective Ways Businesses Can Reach Larger Markets

Business Effectiveness

Rahis Saifi — November 22, 2016 Follow @57rahis— November 22, 2016 Are you looking for larger markets to sell your products or services in? If so, there are many different ways you can address this issue and start selling to more people. Below are some of the most effective ways you can do this. Localization … Continue reading 10 Effective Ways Businesses Can Reach Larger Markets →

Improve Your Brand Reach Through Target Market Research

Market Research

Personal Branding Blog — November 3, 2016 — November 3, 2016 As a personal brand, your goal should be to attract right customers for your business who show a genuine interest in what you have to offer. But how do you discover your niche? That is where focused research comes in to collect important data … Continue reading Improve Your Brand Reach Through Target Market Research →

Reach Ready-to-Buy Customers with Click-to-Message Google Ads

Google Messenger

by Matt SouthernOctober 20, 2016 Attention Google advertisers: in the coming weeks get ready for a new ad extension which will allow customers to reach you at the moment when they’re most inclined to convert. Google is introducing click-to-message ads, combining SMS messaging with search ads in an effort to generate more leads and increase … Continue reading Reach Ready-to-Buy Customers with Click-to-Message Google Ads →

What you need to reach the big leagues of local SEO

SEO Local

Looking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your game. Brian Smith on October 17, 2016 Ffooter / Shutterstock.com It’s that time of year again. The air becomes crisp, the crack of the bat fills the stadium, the crowd roars — Chicago Cubs … Continue reading What you need to reach the big leagues of local SEO →

How To Reach New Customers and Generate Profits Using Po.St

Customer Engagement

by Nashaat QuadriSeptember 27, 2016 As a digital marketing professional, your biggest challenge can be getting the desired results in terms of ROI and conversion. Sometimes, your returns can be completely disproportionate to your ad spend. So, what would you do in such a situation? Let’s consider all the factors that make a marketing campaign … Continue reading How To Reach New Customers and Generate Profits Using Po.St →

Taking An Audience-First Approach To Reach Moms

Marketing Guide

by India White, Columnist, September 9, 2016 As marketers in this content-centered world, our goal is to break through the noise and make meaningful connections with our consumers. Reaching Moms has never been as easy or as challenging as it is today. We have an abundance of channels in which to reach our target audience, … Continue reading Taking An Audience-First Approach To Reach Moms →

Telmar, USA Touchpoint Help Marketers Boost Targeting Reach

Marketing Guide

by Laurie Sullivan, Staff Writer @lauriesullivan, September 7, 2016 Marketers can now calculate reach and frequency against a database of how people spend their time on activities and with media for all measured channels from TV and radio to mobile, gaming, social media, and search. A partnership between Telmar and USA TouchPoints adds 86 media … Continue reading Telmar, USA Touchpoint Help Marketers Boost Targeting Reach →

Facebook pressures advertisers to cut mobile page load speeds or it’ll cut their reach

Facebook Advertisement

Facebook wants to make mobile ad links load faster, so it will start pre-loading them and push advertisers to make them load even quicker. Tim Peterson on August 31, 2016 Fotos593 / Shutterstock.com Facebook has sent out a warning to advertisers: Cut down the time it takes to load your webpages, or we’ll cut the … Continue reading Facebook pressures advertisers to cut mobile page load speeds or it’ll cut their reach →