Disha Dinesh — April 8, 2017 Follow @Disha_Dee— April 8, 2017 According to Ogilvy, the organic reach of content published by brands on Facebook is plummeting. In an attempt to make feeds more relevant to their users, Facebook has prioritized content shared by friends and family. As social networks acquire more users and see more … Continue reading 6 Quick Hacks for Increasing Organic Social Media Reach
Catherine Hayden — March 29, 2017 — March 29, 2017 Ever wondered what percentage of people actually see your social media posts? The number, sadly, is probably very small – despite all your great work. Statistics suggest that very few of the people that follow you on Facebook and Twitter see what you post. Luckily, … Continue reading How To Improve Your Organic Reach On Facebook And Twitter
How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings. Megan Hannay on March 28, 2017 Just last October at the Street Fight Summit, many marketers ranked voice search as the most “over-hyped” marketing tactic of the year. … Continue reading Preparing for local reach in a ‘post-rank’ world: Get your data in line
Laura Cole — March 27, 2017 — March 27, 2017 In many ways, the temporary nature of Snapchat and its constantly evolving content stream appears counterproductive to the demands facing modern marketers. After all, content marketing revolves around the notion of permanent, inbound links, along with long-form copy that seeks to engage, inform and challenge … Continue reading Snapchat Marketing: 3 Proven Ways to Reach Your Customers
Ali Liaquat — March 23, 2017 Follow @a_liaquat— March 23, 2017 In this article, you’ll learn what are spam filters? How and why should you avoid them? And how can you keep your email contact list up-to-date and relevant? As a marketer, getting customers to subscribe to your mailing list can be the beginning of … Continue reading How To Reach Customers, Not Spam Filters
Karen Repoli — March 20, 2017 Follow @karenrepoli— March 20, 2017 Many of the entrepreneurs I work with have been lamenting the fall of their organic reach on Facebook. For anyone who uses social media for marketing, this has become a cause for great concern. We are all asking, “What do we do now?” There … Continue reading Learn How to Use Images to Increase Your Organic Reach
Julie Chomiak — February 5, 2017 — February 5, 2017 Your local community is a natural place for your small business to start its marketing efforts. With the advent of social media and digital marketing, small businesses can expand their local reach more quickly and efficiently than with traditional print marketing alone. An untapped resource … Continue reading Pinned Together: 7 Ways to Reach Your Local Community with Pinterest
Maria Bailey — January 31, 2017 Follow @momtalkradio— January 31, 2017 There’s been a lot of debate around the death of the mom blogger. Regardless of what side of the fence you fall on in the argument, the good news is that mom bloggers have given birth to social media influencers with greater reach and … Continue reading 4 Tactics to Reach the Evolving Mom Influencer
by Laurie Sullivan@lauriesullivan, January 25, 2017 Extreme Reach has launched a marketing campaign for a new cloud-based video product that streams television ads in real time to any digital device. The TV ads live on the platform, which also supports full talent and rights compliance guidelines. The campaign will run across online publications … Continue reading Extreme Reach Kicks Off Campaign To Stream TV Ads Cross-Platform
Govind Agarwal — January 14, 2017 Follow @submitedge— January 14, 2017 Almost all SEO guys with a thick black glass and a cool t-shirt will tell you that backlinks are important. The more the number, the better the ranking. Just then, another man comes in with a neatly parted hair and classy specs and warns … Continue reading Tick These 4 Boxes To Reach The Backlink Magic Number
