Steven BellerFebruary 19, 2015 Coming up with video marketing strategy takes more than just an idea; it takes time, people, creativity, experience, an understanding of the audience and topic and, of course, talent. Plus there are several challenges marketers in the technology world face: sophisticated products that need to be explained in 60 to 90 … Continue reading 5 Questions to Ask Before Creating Marketing Videos for a Tech Company
Jean DionFebruary 17, 2015 It takes just seconds to pull together a bit of content on Twitter. And chances are, if you’re active in any kind of B2B or SEO capacity, you write Tweets all day long. When pithy thoughts come into your head, you Tweet them. When cool articles fly by on your computer, … Continue reading Avoid Reputation Death By Tweet! Ask These 10 Questions First
Ceren CubukcuFebruary 3, 2015 Everyone loves the idea of becoming their own boss but unfortunately, not everyone is suitable for becoming an entrepreneur. According to Bloomberg, 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. As you can see from the statistics, becoming an entrepreneur is not an easy path. … Continue reading Questions To Ask Before Starting Your Own Business
“We’ve learned it’s vital to be able to adapt quickly to accommodate the every-changing nature of social media.” Amy Gesenhues on January 29, 2015 There is no shortage of Super Bowl advertising coverage this week, but we wanted to find out what it’s like to manage a brand from inside the marketing powerhouse that is … Continue reading Building A Brand From Inside The NFL: 5 Questions With Indianapolis Colts Head Of Marketing
Rachel KrugJanuary 7, 2015 Crafting the perfect survey question isn’t just about what you ask; it’s also about how you ask the question. The types of questions you decide to use can have a major impact on the insight you’re able to gather, and could be the difference between an online survey that helps you … Continue reading How To Decide What Types Of Questions To Use In Your Surveys
Jane Intrieri December 23, 2014 It’s the time of year when we B2B marketers spend our days diligently planning, strategizing, and budgeting for the New Year. These exercises can be time consuming and, in some ways, tedious; but they are pertinent to a successful search marketing strategy. Even though most enterprise companies have advanced … Continue reading Four Key Questions to Address in Strategizing for 2015 Search Marketing
Ashley Bailey December 19, 2014 Your knee-jerk reaction when writing a blog for your business is to write content directly related to your business. You want to discuss why people should shop at your business and why your products are the best. But the truth is, if your readers wanted you to sell to … Continue reading The 3 Questions You Should Ask Yourself Before Publishing Your Next Blog Post
Ernan Roman December 16, 2014 Right now is the time to re-evaluate your marketing in terms of the new expectations your customers have developed in the past 6 months. What new insights are they providing regarding what they want–or do not want–from your customer experience, communications and company interactions? Here are 3 key questions … Continue reading 3 Questions You Need To Ask Now For 2015 Success
Megan Hannay December 9, 2014 Those of us who can pass hours filtering through keyword referrals and bounce rates know that nothing replaces the thrill of raw data results on website growth tactics. When a blog post ranks for a new popular key phrase or when new website copy increases conversions, we can see our … Continue reading Questions to Make Your Best Pages Better Using Heat Maps
Lida Citroen December 6, 2014 Social media has this intoxicating way of luring us: We see a cute cat-falling-off-the-countertop video and we are compelled to add our thoughts; A friend shares the news of his new job and we must say how proud we are of his success; A company professes a high customer … Continue reading 5 Critical Questions To Ask Before You Post
