Daniil KarpSeptember 7, 2015 “Data on its own is meaningless. Remember the value of data is not the data itself – it’s what you do with the data. For data to be useful you first need to know what data you need, otherwise you just get tempted to know everything and that’s not a strategy, … Continue reading 3 Questions You Should Answer Before Using Predictive Intelligence
Tag Archives: Questions
Lead Gen & Video Marketing: The Top Three Questions B2Bs Should Be Asking
Kathy CabreraAugust 26, 2015 In my discussions with marketers about their content plans and lead generation strategies, I find that many ask generalities about the video production process, yet don’t inquire about the actual role of video in the B2B sales and marketing food chain. This is why I want to share with you what … Continue reading Lead Gen & Video Marketing: The Top Three Questions B2Bs Should Be Asking
Ten Key Questions for Every CMO to Ask—and Answer—Before Going All Digital
Randall BeardAugust 18, 2015 Digital ad spend is increasing. Digital ad formats are proliferating. Digital technology is enabling automated and highly targeted audience buying. Digital audience measurement is finally comparable to TV. Digital ROIs are proven. As digital continues its inexorable rise, it’s an increasingly common question from clients: “Should I move to an all … Continue reading Ten Key Questions for Every CMO to Ask—and Answer—Before Going All Digital
9 Frequently Asked Questions About Pay-Per-Click Advertising
VerticalResponseAugust 15, 2015 Pay-per-click advertising is a popular and economical way to generate more website traffic and reach a larger target audience online. Although it can be quite daunting to get started, the ROI on most pay-per-click ads is higher than its other digital and offline alternatives including direct mail and using basic keywords in … Continue reading 9 Frequently Asked Questions About Pay-Per-Click Advertising
7 Questions to Help Determine If You Need a Website Redesign
Jenny TrasterAugust 3, 2015 Most marketers have an intuition when it’s time to give their website a makeover. The reason could be as simple as its look being outdated or as problematic as visitors having no conversion opportunities. Though, like other marketers, you want the extra reassurance before you reach out to your CEO to … Continue reading 7 Questions to Help Determine If You Need a Website Redesign
PPC Agency Questions You Need to Ask to Avoid Failure
Michelle BrammerAugust 3, 2015 So you’re taking the big step and hiring an agency to manage your paid search marketing campaigns (or, you’re replacing a lousy one – kudos to you!). Sure, it’s easy to go with the PPC company with the highest ranking, best reviews, or simply what your buddy uses. But, how do … Continue reading PPC Agency Questions You Need to Ask to Avoid Failure
7 Questions That Will Wow Your Interviewer
Val MattaJuly 31, 2015 Your interview is going great. You prepared answers for the most commonly asked questions, spoke eloquently about your qualifications and connected your experience with the needs of the company. The interviewer looks at you, smiles and asks, “Do you have any questions?” Asking good questions is an important aspect of making … Continue reading 7 Questions That Will Wow Your Interviewer
5 Questions to Ask Before Starting a Corporate Blog
Personal Branding BlogJuly 25, 2015 One of the most common things I hear from people is … Should I start a blog? There is no simple answer. However, over the years I have boiled down my thinking to 5 things to consider before starting a (corporate) blog. Note: I put the word “corporate” in parentheses. … Continue reading 5 Questions to Ask Before Starting a Corporate Blog
Phone Not Ringing? Maybe Your Resume Doesn’t Answer These Three Questions
Virginia FrancoJuly 23, 2015 It’s been said before – your resume has between six and 20 seconds to get past that initial skim read and into the “keep” pile for a second, deeper read. In fact – the first “read” is really a misnomer because it is actually a scan designed to quickly answer several … Continue reading Phone Not Ringing? Maybe Your Resume Doesn’t Answer These Three Questions
10 Questions To Guide Your Marketing Technology Strategy
Columnist Paul Roetzer shares tips to help marketers build solid technology foundations that will drive performance. Paul Roetzer on July 22, 2015 Photo by Flickr user Grant Neufeld Marketers are increasingly reliant on technology solutions to plan, create, manage, automate and monitor campaigns. A strong marketing technology foundation in your business can help optimize productivity, maximize … Continue reading 10 Questions To Guide Your Marketing Technology Strategy
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