Laura DonovanSeptember 22, 2015 If you have a business website, you probably want it to show up high on Google’s Search results. Even more important, you probably want it to attract customers. Before tearing your hair out trying to optimize your old website, no matter how much you paid for it, it might be time … Continue reading Do You Need a New Website? Five Questions to Ask
Chel WolvertonSeptember 22, 2015 When we’re approached about strategy at SHIFT, we’re often being asked about the reasons behind why we’ve made the recommendations or choices we have about the approach to a program. Alternatively and understandably, clients want to try the shiny new marketing thing they’ve heard about – social media, remarketing, retargeting, and … Continue reading 3 Questions to Ask of Any Strategy
Amanda ClarkSeptember 18, 2015 You’ve found an online job posting that’s gotten you really excited. You’ve filled out the online form. Now it’s time to upload your resume, hit submit, then sit back and wait for your phone to ring. But wait: Before you do that, why not take an extra five minutes to double … Continue reading 6 Questions To Ask Yourself About Your Resume
Ryan StewartSeptember 16, 2015 I’m obsessed with conversion rates. It’s the easiest way to increase your revenue without increasing your marketing budget. A small .01% tweak in conversions can mean thousands (or millions) in additional revenue, depending on your business type. We’ve built a conversion optimization checklist that we use for every new client that … Continue reading 14 Questions to Improve Your Website’s Conversion Rate
Daniil KarpSeptember 7, 2015 “Data on its own is meaningless. Remember the value of data is not the data itself – it’s what you do with the data. For data to be useful you first need to know what data you need, otherwise you just get tempted to know everything and that’s not a strategy, … Continue reading 3 Questions You Should Answer Before Using Predictive Intelligence
Kathy CabreraAugust 26, 2015 In my discussions with marketers about their content plans and lead generation strategies, I find that many ask generalities about the video production process, yet don’t inquire about the actual role of video in the B2B sales and marketing food chain. This is why I want to share with you what … Continue reading Lead Gen & Video Marketing: The Top Three Questions B2Bs Should Be Asking
Randall BeardAugust 18, 2015 Digital ad spend is increasing. Digital ad formats are proliferating. Digital technology is enabling automated and highly targeted audience buying. Digital audience measurement is finally comparable to TV. Digital ROIs are proven. As digital continues its inexorable rise, it’s an increasingly common question from clients: “Should I move to an all … Continue reading Ten Key Questions for Every CMO to Ask—and Answer—Before Going All Digital
VerticalResponseAugust 15, 2015 Pay-per-click advertising is a popular and economical way to generate more website traffic and reach a larger target audience online. Although it can be quite daunting to get started, the ROI on most pay-per-click ads is higher than its other digital and offline alternatives including direct mail and using basic keywords in … Continue reading 9 Frequently Asked Questions About Pay-Per-Click Advertising
Jenny TrasterAugust 3, 2015 Most marketers have an intuition when it’s time to give their website a makeover. The reason could be as simple as its look being outdated or as problematic as visitors having no conversion opportunities. Though, like other marketers, you want the extra reassurance before you reach out to your CEO to … Continue reading 7 Questions to Help Determine If You Need a Website Redesign
Michelle BrammerAugust 3, 2015 So you’re taking the big step and hiring an agency to manage your paid search marketing campaigns (or, you’re replacing a lousy one – kudos to you!). Sure, it’s easy to go with the PPC company with the highest ranking, best reviews, or simply what your buddy uses. But, how do … Continue reading PPC Agency Questions You Need to Ask to Avoid Failure
