Chris GowardOctober 25, 2015 How do you create a world-leading optimization team? One that you can trust to consistently deliver ROI year after year? Dedicated internal CRO teams are becoming increasingly common within businesses. As more and more companies adopt the testing culture, they start to ask the same questions: Where should we start testing? … Continue reading 4 Questions Every Optimization Team Needs to Answer
Ritika PuriOctober 15, 2015 You’re a founder, CEO, CMO, or marketing leader. Your business is growing like crazy, and you’re finding yourself with more on your hands than you can handle—you’re working long hours, sleeping less, and falling asleep with your never-ending to-do list cycling on your mind. You want to hire a mini-me, and … Continue reading So You Want to Hire a Product Marketer? Here Are Your Interview Questions
Jacob ShriarOctober 14, 2015 Companies that want to achieve continuous growth need to create a culture of continuous feedback. The whole team should be working together to help make the company better. As smart as most leaders are, if they’re the only ones making decisions, the company won’t be nearly as successful as ones that … Continue reading The 7 Questions You Need To Ask Your Team Every Month
Bob HutchinsOctober 13, 2015 Never in all of human history have we had so many tools for communication. There’s just one little problem: Who cares? Not about the tools, but the message. Who cares? Whether you’re a long-time social media user or new to the game, you’ve probably noticed that getting people to listen and … Continue reading 3 Questions You Must Answer to Survive the Attention Economy
Brian O’ConnorOctober 12, 2015 As long as humans have organized into groups, we have craved a magical, “Silver Bullet” fix for our challenges. Greek tragedy coined the familiar phrase “Deus ex Machina,” describing an unexpected power that saves the day, and the Oracle of Delphi told Philip of Macedonia that “with silver spears you may … Continue reading 3 Questions to Ask Your B2B Software Product Team Before Turning to Silver Bullet Solutions
Stacy GoodmanSeptember 24, 2015 Last October, Gareth Pon—an influential Instagram photographer based in South Africa—organized a worldwide InstaMeet. Which of course begs the question: What is an InstaMeet? As Gareth knows, an InstaMeet can offer an excellent opportunity for like-minded folks to explore their common passions in a local setting. At Curalate, we tend to … Continue reading How to Organize an InstaMeet — 15 Questions, Answered
Laura DonovanSeptember 22, 2015 If you have a business website, you probably want it to show up high on Google’s Search results. Even more important, you probably want it to attract customers. Before tearing your hair out trying to optimize your old website, no matter how much you paid for it, it might be time … Continue reading Do You Need a New Website? Five Questions to Ask
Chel WolvertonSeptember 22, 2015 When we’re approached about strategy at SHIFT, we’re often being asked about the reasons behind why we’ve made the recommendations or choices we have about the approach to a program. Alternatively and understandably, clients want to try the shiny new marketing thing they’ve heard about – social media, remarketing, retargeting, and … Continue reading 3 Questions to Ask of Any Strategy
Amanda ClarkSeptember 18, 2015 You’ve found an online job posting that’s gotten you really excited. You’ve filled out the online form. Now it’s time to upload your resume, hit submit, then sit back and wait for your phone to ring. But wait: Before you do that, why not take an extra five minutes to double … Continue reading 6 Questions To Ask Yourself About Your Resume
Ryan StewartSeptember 16, 2015 I’m obsessed with conversion rates. It’s the easiest way to increase your revenue without increasing your marketing budget. A small .01% tweak in conversions can mean thousands (or millions) in additional revenue, depending on your business type. We’ve built a conversion optimization checklist that we use for every new client that … Continue reading 14 Questions to Improve Your Website’s Conversion Rate
