By Stephanie Vozza August 19, 2022 At the end of most interviews, hiring managers ask candidates, “Do you have any questions for me?” This is the time to find out what it’s like to work for the company. Some job seekers may be afraid to ask what they really want to know, or … Continue reading 3 questions interviewers hope you ask, and 3 they hope you don’t
Plus 15 questions to ask customer references, preferably in a business similar to your own. Kim Davis on July 29, 2022 Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. … Continue reading 24 questions to ask ABM vendors before signing the contract
What you need to know when assessing MPM vendors. Pamela Parker on July 28, 2022 A marketing performance management (MPM) system employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. Its purpose is to help marketers allocate future spend and bring it in line with … Continue reading 20 questions to ask MPM system vendors
Don’t forget to ask vendors about project methodologies, reporting, and support before moving on to the negotiations and purchasing stages. Pamela Parker on June 9, 2022 When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a … Continue reading 20 questions to ask during an email marketing platform demo
By Nicholas Hawkins June 01, 2022 As the Great Resignation, Reshuffle, Rehire, cycle heads into a new phase, here are the top 15 behavioral interview questions you should be prepared to answer in upcoming job interviews. What are behavioral interview questions? Behavioral interview questions are designed to determine how you will handle specific situations … Continue reading Your ultimate guide to ace the most common interview questions
By Gwen Moran March 29, 2022 Over the past two years, companies and employees have had to adapt to new ways of working, ranging from shifting how they serve customers, to where employees work. But now, things are changing again. Many companies are planning to welcome employees back to the office, at least part … Continue reading How interview questions are changing in 2022
Buyers must deal with accuracy problems in Nielsen’s primary product: TV ratings. Constantine von Hoffman on April 1, 2022 This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. What happened. On Tuesday, Nielsen announced it was selling itself to a … Continue reading Is Nielsen’s prime time over? Purchase renews questions about products and long-term value
New Hires: Stop Forcing Them to Ask Obvious Questions Brad Anderson / 17 Mar 2022 Employee recruitment is tough enough. But, once you have an employment agreement for your hard-won talent, the rest of getting your new hires ready is easy, right? Not so fast! In reality, the challenge of onboarding qualified talent is … Continue reading New Hires: Stop Forcing Them to Ask Obvious Questions
Licensing an enterprise digital asset management platform can be a significant investment, so important to vet the software you are thinking about carefully. Pamela Parker on March 7, 2022 Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. … Continue reading 20 questions to ask digital asset management platform vendors during the demo
More marketers are evaluating these tools to help to navigate and better understand increasingly complex customer journeys. Pamela Parker on March 4, 2022 Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help … Continue reading 19 questions to ask customer journey analytics vendors during the demo
