Tag Archives: Questions

Small Biz Roadmap: 5 Questions to Help Focus On What Matters

Small Business Tools

Julie Chomiak — January 5, 2017 — January 5, 2017 Small business owners are constantly making decisions in service of improving their business and providing the best value to their customers. However, without some perspective, it can be easy to fall down the rabbit hole and lose focus of the business’s mission and purpose. To … Continue reading Small Biz Roadmap: 5 Questions to Help Focus On What Matters →

Mastering PPC: 6 Questions to Answer to Help You Optimize Your PPC Campaign

PPC Campaigns

Lindsay Christensen — December 30, 2016 — December 30, 2016 This is the sixth part of our eight-part series on mastering PPC. In my opinion, optimization is the most important element of your PPC campaign (closely followed by determining your PPC budget). It’s important to have a strategy to optimize your campaign so you know … Continue reading Mastering PPC: 6 Questions to Answer to Help You Optimize Your PPC Campaign →

LinkedIn: a helpful tool or a time-soaking distraction? (Part 1 of 3) What is this thing?

LinkedIn

LinkedIn: a helpful tool or a time-soaking distraction? (Part 1 of 3) What is this thing? By TheLinkedinMan.com TheLinkedinMan.com  October 03, 2016 I feel privileged that in my job I get to meet so many people from such a diverse range of careers and professions. I have trained people ranging from FTSE 100 board members … Continue reading LinkedIn: a helpful tool or a time-soaking distraction? (Part 1 of 3) What is this thing? →

The social media war room as a mentality: 5 questions with MRM//McCann’s VP of social strategy

Marketing Guide

MRM//McCann’s Randi Rosenfeld says nowadays the ‘social media war room’ is more of a mentality for how her team works everyday. Amy Gesenhues on December 23, 2016  In August, Marketing Land talked with IHOP CMO Kirk Thompson about how his brand continues to engage its 3.5 million Facebook fans. During the conversation, Thompson mentioned a … Continue reading The social media war room as a mentality: 5 questions with MRM//McCann’s VP of social strategy →

6 questions to help you evaluate an attribution modeling vendor

Marketing Attribution

How do you choose the right attribution modeling vendor? Columnist Alison Lohse offers six questions to help you attain transparency and navigate the tricky waters of attribution. Alison Lohse on December 22, 2016   Full disclosure: I am not a data scientist, yet below I’ll talk about modeling for marketing measurement. Disclosures are tricky. Facebook … Continue reading 6 questions to help you evaluate an attribution modeling vendor →

Practical Questions All Small Businesses Should Be Asking Before Choosing a Database Management System

Small Business Tools

Sujain Thomas — December 22, 2016 Follow @sujainthomas— December 22, 2016 Small businesses struggle day in and day out with budget cuts, the pressure to break even and manage the company data while staying within the permitted budget. The most common question we get to hear from budding entrepreneurs is “what DBMS should I go … Continue reading Practical Questions All Small Businesses Should Be Asking Before Choosing a Database Management System →

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