Bob Hutchins — March 2, 2017 Follow @Bobhutchins— March 2, 2017 Of all the social media platforms, Facebook is still king. When it comes to social media marketing, Facebook is the common denominator whether you sell accounting services or couture clothing. While most Facebook advertisers focus on engagement and cost-effective ads, there’s a very important … Continue reading 7 Questions That Will Get You the Right Facebook Fans
Burning Questions: Conversations With Customers by Sarah Fay, February 24, 2017 For brand marketers looking for ways to engage more deeply with customers, conversational marketing is near the top of the list of options to consider. There are a number of AI-based technologies that make natural language interactions at scale possible without adding bodies to … Continue reading Burning Questions: Conversations With Customers
Maren Hogan — February 22, 2017 Follow @marenhogan— February 22, 2017 Hiring people with the right technical skills? That’s becoming routine, if never easy. But hiring people who are going to do right by my clients and employees? That’s even tougher. There’s no “right” way to predict whether or not you’re going to hire a … Continue reading 31 Interview Questions to Ask When Hiring Nice People
Alex Birkett — February 21, 2017 — February 21, 2017 A good conversationalist knows that asking closed-ended questions is no way to make real friends. Similarly, in marketing research, there are certain limitations inherent to closed-ended questions. There’s a lot of value in asking both open and closed questions in a survey. This article, however, … Continue reading A Guide to Open-Ended Questions in Marketing Research
Penny Kooy — February 15, 2017 — February 15, 2017 Project management has many paths to success. The old adage “there are many roads to Rome” can be applied to agency project management. However, there are a few common areas where a wrong decision can create a lot more work in the long run. Using … Continue reading Test Your Agency Project Management IQ With These 3 Questions
Emily Bifano — February 15, 2017 — February 15, 2017 Cheesy coaching and athletic stories tell us to “envision our end result.” Then we will know how to get from Point A to Point B. Although we all scoff at motivational speakers for saying these things, maybe they are onto something. While you are not … Continue reading 3 Questions to Help You Cross the Recruiting Finish Line
Mike Kappel — January 18, 2017 Follow @PatriotSoftware— January 18, 2017 You want to be your own boss and see your ideas come to life. But, knowing how to get a small business started is different than imagining it in your head. In your head, everything will go off without a hitch. Starting a new … Continue reading 6 Must-Answer Questions Before Starting a New Business
Al Gomez — January 16, 2017 — January 16, 2017 Businesses – and even the pros – never run out of SEO questions. From the basics, such as on- and off-page optimization, to more complicated technical queries, this subject is as dynamic as it is timeless. Whether you’re into ecommerce or are simply out there … Continue reading Answers to the Top 5 SEO Questions To Set The Record Straight
Stefan Wolpers — January 14, 2017 Follow @StefanW— January 14, 2017 TL;DR: 42 Scrum Product Owner Interview Questions That Will Benefit Your Organization This second publication in the Hands-on Agile Fieldnotes series is focused on hiring for the Scrum Product Owner. Co-authored with Andreea Tomoiaga, 42 Scrum Product Owner Interview Questions to Avoid Hiring Agile … Continue reading Hiring: 42 Scrum Product Owner Interview Questions to Avoid Agile Imposters
Your clients and prospects are going to have questions about data and technology. Are you prepared to answer them? Columnist Scott Vaughan has some food for thought. Scott Vaughan on January 10, 2017 “The customer is in charge.” “Everything revolves around your customer.” These are not just clichés. They are principles that are core to … Continue reading Customer questions every CMO should be ready to answer in 2017
