Miriam HaraAugust 4, 2015 Time is of the essence! More than any other decade, business is running at the speed of light, which makes the efficient use of time ultimately the most important element to control. When I first entered the advertising business, the industry was notoriously known for its fast pace and deadlines. Contrary … Continue reading Don’t Waste My Time! It’s a Question of Adding Value
Richard SellersJune 5, 2015 I had always thought that “Tell me about yourself” was the trickiest job interview question. Then I read a blog by Laura Dignan that got me to believe there’s a tougher one: “What Do You Do?” Answering this seemingly simple question during an interview in a straightforward way can lose you … Continue reading “What Do You Do?” Is This The Trickiest Job Interview Question?
Aaron ShaplandJune 3, 2015 Where To Begin As with any new project, you should start with a few questions to set the baseline. Some that can help frame your direction include: How long ago was your website built? What technologies does it use, and are they still considered best practice? Is it responsive (mobile-friendly)? Is … Continue reading To Redesign Or Start Fresh? The Key Question For Corporate Websites
Matt LipsonMay 26, 2015 In a recent article published by the Harvard Business Review titled “Compliance Alone Won’t Make Your Company Safe”, David De Cremer and Bjarne Lemmich explore the growing trend of companies boosting their compliance teams in reaction to regulatory lawsuits against them. According to the article, increasing the number of compliance officers has … Continue reading Answering the Compliance Question
What effect are your CRO efforts really having? Contributor Brian Massey explains some of the factors that may be skewing your numbers. Brian Massey on May 7, 2015 The drop in conversion rate was sudden and deep. After months of testing, we had seen a steady increase in the number of leads that one website … Continue reading The Nagging Little Question Of Conversion Optimization
Brent PohlmanMarch 23, 2015 Here are some items I am playing over in my head. Maybe you have similar questions. I would be curious to know what people think about the following items in 2015: Mobile-Friendly Ranking – Seeing big results from making sure website is mobile friendly. Are you seeing the same thing? FourSquare … Continue reading Question Time – Seeing Results in 2015
Jodi Beuder November 25, 201 Summary: In sales you don’t have 20 questions – so how do you decide? Tips for better questioning. Every sales person has them. Call them quotas, plan, metrics – it’s the numbers you have to hit as a sales person. It’s part of the job – “carrying the bag” in … Continue reading What’s Your Question Quota?
By Personal Branding Blog, Published November 9, 2014 At the beginning of virtually any job interview you will undoubtedly be asked what are commonly referred to as “warm-up” questions. For example, you might be asked, “Tell me why you think you might be the person for this job?” Or perhaps one like this: “Describe for … Continue reading How You Answer This ‘Warm-up’ Question May Leave You ‘Out-in-the-Cold’
On a recent conference call with a prospective client, the Vice President of Sales chimed in with a question: “How many touches do you think it takes before someone becomes a lead?” In the most diplomatic tone I could muster, I responded by stating that I didn’t think there was any correct answer to his … Continue reading Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
Saturday, March 1 2014, 10:38 AM MST Good Question: “How Do Search Engines Determine Search Result Orders?” (KUTV) Search, for example, Shauna Lake on the search engine google.com and you will find that there is no shortage of results. In fact there are more than 2.8 million google hits for the KUTV anchor. The search … Continue reading Good Question: “How Do Search Engines Determine Search Result Orders?”
