by Carol Stephen Follow @Carol_StephenSeptember 3, 2016 Social Media Question? “It Depends” is the Right Answer! Why do social media “experts” always say “it depends!” as an answer to every question?What the heck? Don’t they have the real answer? Well, yes, they do. But the answers usually have so many variables that you can’t get … Continue reading Social Media Question? “It Depends” Is The Right Answer!
by Roman Kniahynyckyj Follow @kniahynyckyjAugust 25, 2016 When it comes to website redesign, the most common question companies ask is whether they should build a website on HubSpot or WordPress. Cost is often a determinant between the platforms. Folks focused on the initial cost notice right away that WordPress is generally free, at least at … Continue reading Frequently Asked Question: Build a Website on HubSpot or WordPress?
Achieving outstanding local search results for your clients all comes down to one simple — yet essential — question. Columnist Greg Gifford explains how getting an authentic detailed answer will set you on the path to success. Greg Gifford on June 21, 2016 Last month, I talked about the importance of setting client expectations for … Continue reading The most important question to ask in local SEO
by Darnelle O’Brien May 23, 2016 Follow @thekissagencyMay 23, 2016 With tight budgets and increasing competition, for small businesses, any investment is a considered one. But if you’re business isn’t currently leveraging the power of social media, you’re missing out on big opportunity. While social media is not the golden ticket to unlimited sales (nor … Continue reading Social media: A Question Of When, Not Why.
by Jake Rheude May 17, 2016 Follow @jakerheudeMay 17, 2016 Two major retailers are claiming it’s more profitable to run a brick and mortar store than an e-commerce site. The news, coming from Fab.com and Bezar co-founder Bradford Shellhammer and Michael Kors CEO John Idol, is sending shockwaves through the e-commerce community. The statements, coming … Continue reading E-commerce vs Brick and Mortar: Profitability Called Into Question
by Stefan Wolpers April 30, 2016 Follow @StefanWApril 30, 2016 TL;DR User tests: In a world, where data-driven decision making is often prevalent, some people feel uncomfortable with agile methodologies as those provide only a few useful metrics. One of those few, however, is the cycle time from idea to shipping a valuable product increment … Continue reading How to Run Successful User Tests, Part 1: The ‘Why’ Question
by Daniel Burrus April 11, 2016 Follow @DanielBurrusApril 11, 2016 Every marketplace and industry is currently going through a digital transformation. The days of having a “wait and see” approach in business are over. Your brand along with your products and services will need to continually evolve to remain relevant in a world dominated by … Continue reading You Can Be Disruptive by Asking a Simple Question
by Brad Swezey April 3, 2016 Follow @JustSmallBizApril 3, 2016 Hi. Today’s topic is, “Don’t go to sleep tonight until you can answer this one question about your customer service that your business offers.” Customer service, we all hear about it, we all talk about it all the time. We want to treat our customers … Continue reading Marketing for Small Business – Don’t Go to Sleep Until You Can Answer This One Question About Customer Service
by Katie Henderson November 15, 2015November 15, 2015 In 2009, Jeff Weiner became the CEO of LinkedIn and since that time he has maintained a reputation as one of the most successful chiefs in the world. Under his leadership LinkedIn has grow to a market cap of $ 32 billion and his management insight has … Continue reading LinkedIn CEO Jeff Weiner Says People Often Fail To Ask This Vital Career Question
Denise ChanAugust 17, 2015 I’ve built email campaigns at a few companies in the past and everyone does it a little differently. Some teams give their copywriters a pre-designed template and word count to write around. Others prefer to create the copy first and fill out a design brief. Which leads me to this chicken-and-egg … Continue reading Email’s Chicken-Or-Egg Question
