Tag Archives: Purchases

Instagram in-stream video ads driving more purchases than Story Ads: Report

Wibbitz surveyed 1,000 consumers to learn out more about their Instagram usage and found people were more likely to buy something after watching an in-stream video ad versus a Story Ad. Amy Gesenhues on September 26, 2019 Advertisers wanting to drive more purchases on Instagram may want to focus on in-stream video ads over Story … Continue reading Instagram in-stream video ads driving more purchases than Story Ads: Report →

Phoning In The Holiday: Most Shoppers Will Research Purchases On Mobile

Mobile Advertisement

Phoning In The Holiday: Most Shoppers Will Research Purchases On Mobile by Ray Schultz , Columnist, July 24, 2019 We are barely over Amazon Prime Day, and retailers are already gearing up for the holiday shopping season. Above all, they better make sure their content is mobile-friendly. Half of consumers plan to purchase in-store. But … Continue reading Phoning In The Holiday: Most Shoppers Will Research Purchases On Mobile →

How to Drive More Repeat Purchases Than Ever Before

Sales Strategy

William Harris — May 20, 2019 Follow @wmharris101 — May 20, 2019 E-commerce business owners are always working hard to develop new strategies that will help them ignite and boost sales each quarter. In the e-commerce world, a big part of driving sales and revenue each month has to involve targeting new customers and convincing … Continue reading How to Drive More Repeat Purchases Than Ever Before →

Increase Repeat Purchases with Cohort Analysis

Sales Techniques

Murry Ivanoff — February 19, 2019 — February 19, 2019 In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. The second relies on retention. The second type is winning. Why? Overall acquisition costs for both B2C and B2B have gone up by 50% … Continue reading Increase Repeat Purchases with Cohort Analysis →

Average Order Values Fall As Mobile Purchases Rise

Mobile Engagement

Average Order Values Fall As Mobile Purchases Rise by Laurie Sullivan , Staff Writer @lauriesullivan, (December 05, 2018) Brands that saw a 4% decline in their average order value (AOV) during the Thanksgiving Day weekend — despite consumers spending more — are not alone. Consumers tend to spend less per purchases on mobile devices. And with … Continue reading Average Order Values Fall As Mobile Purchases Rise →

Search: How Bing, Facebook Will Predict Consumer Purchases

Consumer Engagement

Search: How Bing, Facebook Will Predict Consumer Purchases by Laurie Sullivan , Staff Writer @lauriesullivan, November 30, 2018 Google, Microsoft, Facebook and a slew of other companies continue to build algorithms that predict when, where and how consumers will make online purchases. The most recent technology comes from Intent Lab, a research unit of Performics and … Continue reading Search: How Bing, Facebook Will Predict Consumer Purchases →

Amazon’s Alexa finds its business model: in-skill purchases

Amazon

Developers will keep 70% of revenue made from subscriptions and premium content sales on Alexa. Greg Sterling on September 26, 2018 Last year, there was an early flirtation with audio advertising on Alexa devices. However, it was shut down quickly. Earlier this year, there was a rumor that Amazon was testing ads for brands … Continue reading Amazon’s Alexa finds its business model: in-skill purchases →

Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions

Advertisement Industry

Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions by Laurie Sullivan @lauriesullivan, April 19, 2018 Catalina, a digital media company focused on shopper data and personalizing discounts and offers, on Thursday launched a platform that ties online advertising to store purchases through discounts and offers, and then tracks the transaction back to advertisements … Continue reading Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions →

Disconnect Between Mobile Searches, Purchases Frustrates Consumers

Mobile Shopping

Disconnect Between Mobile Searches, Purchases Frustrates Consumers by Laurie Sullivan @lauriesullivan, March 23, 2018 Some 48% of consumers participating in a recent survey either agree or strongly agree that searching and buying products directly from a brand’s mobile website is frustrating, and 61% say they are still more likely to search for inspiration than make … Continue reading Disconnect Between Mobile Searches, Purchases Frustrates Consumers →

Google Connects Search, Home, Assistant Purchases Through Shopping Actions

Google Shopping

Google Connects Search, Home, Assistant Purchases Through Shopping Actions by Laurie Sullivan @lauriesullivan, March 19, 2018 Under siege from Amazon’s push into search and advertising, Google Monday began rolling out a feature that allows consumers to make purchases through Google search and Google Assistant. The new program — called Shopping Actions — launched Monday, but several … Continue reading Google Connects Search, Home, Assistant Purchases Through Shopping Actions →