Tag Archives: Purchases

Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases

Advertisement Industry

Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases by Laurie Sullivan  @lauriesullivan, August 10, 2023 There is a direct correlation between the likeability of advertising and its ability to drive positive performance, according to data released Thursday. Some 56% of U.S. viewers use some form of ad-blocker, and 86% of viewers avoid ads altogether. The … Continue reading Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases →

Google begins refunding Stadia hardware purchases made on the Google Store

Google Shopping

Google is (unsurprisingly) shutting down Stadia in January   Kris Holt @krisholt Despite claims to the contrary as recently as July, Google is shutting down its Stadia games streaming service after just three years. The company says players will still have access to their games and be able to play them until January 18, 2023. … Continue reading Google begins refunding Stadia hardware purchases made on the Google Store →

DoorDash is now delivering purchases from Facebook Marketplace

Facebook Marketplace

A fifth of US teens use YouTube ‘almost constantly,’ with TikTok not far behind A Pew survey suggested Instagram and Snapchat adoption rose, but Facebook and Twitter are less popular among teens than in 2015. K. Holt @krisholt   Xavier Lorenzo via Getty Images Pew Research has published a new report that examines social media … Continue reading DoorDash is now delivering purchases from Facebook Marketplace →

Retailers Fail To Capitalize On Gift Cards As Digital Purchases Rise

Retail Industry

Retailers Fail To Capitalize On Gift Cards As Digital Purchases Rise by Laurie Sullivan  @lauriesullivan, July 5, 2022 The majority of customer journeys to make a purchase begin online, and digital is the entry point to a growing number of retail experiences. Still, most retailers have been slow to react to increased demand for digital … Continue reading Retailers Fail To Capitalize On Gift Cards As Digital Purchases Rise →

Roku, Walmart Team To Enable Direct On-Screen Streaming Purchases

Display Advertising

Roku, Walmart Team To Enable Direct On-Screen Streaming Purchases by Karlene Lukovitz  @KLmarketdaily, June 17, 2022 Walmart and Roku have formed an exclusive partnership to allow streaming viewers to shop and complete purchases of featured products on screen, for fulfillment by the world’s largest retailer. The function eliminates the need for QR codes, which have … Continue reading Roku, Walmart Team To Enable Direct On-Screen Streaming Purchases →

AR Gives Most Consumers More Confidence In Purchases, Study Finds

Consumer Mamangement

AR Gives Most Consumers More Confidence In Purchases, Study Finds by Colin Kirkland , June 16, 2022 How effective is augmented reality (AR) in swaying consumers toward a specific product? And how is AR used throughout the purchase journey? On Thursday, Snap and Publicis Media Exchange (PMX) released findings from a two-part study conducted by … Continue reading AR Gives Most Consumers More Confidence In Purchases, Study Finds →

Twitter tests e-commerce waters with new feature for in-app purchases

Twitter Tools

Experimental Twitter Shops lets brands display up to 50 items which users can buy Danny Goodwin on March 14, 2022 A new Twitter feature would put the company in competition with social e-commerce giants like TikTok and Instagram. Called Twitter Shops, the experimental feature lets brands who create a shop can curate up to 50 … Continue reading Twitter tests e-commerce waters with new feature for in-app purchases →

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