Govind AgarwalMay 24, 2015 Hosting a magazine or a blogging platform is surely not easy as it seems to be. If you have already tasted success you know the amount of work that goes into it to make it happen. It is obviously your hard work that pays off in the end. It takes a … Continue reading 3 Major Google Analytics Reporting Tips for Online Publishers
Vishal PindoriyaMay 18, 2015 Ever since I saw a story about Now This, the video news service designed for social media, I knew that something was going to change soon. Now This doesn’t have a website per se, more of a note posted to let browsers know where to find them – which is on … Continue reading Facebook Instant Articles – A New Product for Publishers
Vishal PindoriyaMay 6, 2015 Social media goes through so many changes every year that it’s possible someone could even make a career out of pointing out those changes and what they mean for digital marketers. Please excuse the cute sarcasm whilst I bring you the latest series of changes from Facebook, and what those changes … Continue reading Facebook Gets More Social (and What That Means for Publishers)
Cynthia PriceApril 4, 2015 As more brands become publishers, marketing teams spend an increasing amount of time and effort promoting their thought leaders and promoting earned and owned content. There are many up-and-coming and existing digital marketing tools for promoting content, but one tried and true solution for brand publishers: email. Sure, you’ve probably done … Continue reading 3 Ways Brand Publishers Can Use Email Marketing
Deepak GuptaMarch 27, 2015 Remember when news media started migrating onto the Internet and everyone lost their minds proclaiming the “death” of the written word? Apparently the invention of the Internet meant no one in the world would ever want to read in print again, and most publishers wouldn’t survive the dark waters of online … Continue reading How Online Publishers Build Community With Social Login
Facebook is planning to begin testing the next several months, the New York Times reports. The NYT, BuzzFeed and National Geographic are expected to be the initial partners. Martin Beck on March 24, 2015 Facebook’s efforts to host news publishers content are apparently picking up momentum. A report Monday in the New York Times, citing … Continue reading Facebook’s Talks To Host Publishers’ Content Are Heating Up
Facebook’s chief product officer Chris Cox says the company is in early discussions with publishers about hosting their content and insists Facebook wants to be a partner not a conquerer. Martin Beck on February 18, 2015 Asa Mathat Facebook is making a case to publishers that the social network can do a better job serving … Continue reading Facebook Wants To Help Publishers Fix The Mobile Reading Experience
Reported new features headed to Twitter should be well received by both advertisers, publishers and the avid video consumer. Greg Finn on January 9, 2015 In a pitch to media buyers at this year’s Consumer Electronics Show, Twitter caught the attention of folks with a variety of improvements on par with the shiniest of the … Continue reading Twitter To Expand Ads To Publishers & Apps, Will Also Begin Auto-Playing Video
A well-written subject line is the key to getting great placements, but how do you craft a good one? Contributor Kelsey Libert shares tips based on a survey of more than 500 publishers. Kelsey Libert on December 10, 2014 Earning placements from high-authority publishers is the single best way to garner the most views, … Continue reading Survey Of 500+ Publishers Reveals How They Want To Be Pitched [Part II]
by Jack Loechner, November 27, 2014 According to the 2014 Publishers Survey Report from Lyris, engaging audiences with targeted and personalized email content is proven to create new revenue opportunities for publishers, but many are still struggling with even the basics of email marketing and digital messaging. To better understand the industry’s challenges and under-used opportunities, Lyris sponsored a survey … Continue reading Publishers Struggle With eMail Marketing
