Tag Archives: Publishers

How Will Full-Length Tweets Impact Digital Publishers?

by Sachin Kamdar February 16, 2016 Follow @SachinKamdarFebruary 16, 2016 The native content wars are heating up: Twitter recently announced it’s experimenting with 10,000-character feature-length tweets, which means that entire news articles could soon be displayed within the Twitter feed. Which begs the question: how will full-length tweets impact digital publishers? In the digital media … Continue reading How Will Full-Length Tweets Impact Digital Publishers? →

2015 Trends in Review: Publishers, Content, and Audiences

Trends

by Amanda Drinker February 15, 2016 Follow @AmandaDrinkerFebruary 15, 2016 Kicking off a new year in business should always involve a moment of reflection, and content marketing is no different. Reflection is not just about saying, “we were up xx%,” it’s about the WHAT and the WHY. We are breaking down the top trends and … Continue reading 2015 Trends in Review: Publishers, Content, and Audiences →

How Publishers Are Dealing with Ad Blockers

Ad Blockers

by Tri Huynh February 10, 2016 Follow @adsorceryFebruary 10, 2016 Ad Blocking is A Real Threat to Publishers Online publishers have continued to face quite a bit of trouble in the business world. While the demand for content has only increased, the traditional methods of revenue have floundered. This holds especially true within most online … Continue reading How Publishers Are Dealing with Ad Blockers →

What Is Header Bidding — And Why Should Publishers Care?

Publishers Guide

As an alternative to Google’s advertising waterfall, simultaneous bidding can increase prices for websites’ ad space. Barry Levine on December 21, 2015 Next to ad blocking, header bidding is one of the hottest topics among digital advertisers and website publishers. It’s complicated and quickly evolving, but it can give publishers more control over — and … Continue reading What Is Header Bidding — And Why Should Publishers Care? →

How Publishers (And Everyone Else) Can Maximize Their Email Marketing Efforts

Marketing Tools

Jonathan YefetOctober 29, 2015 An awesome study was just conducted by the folks at Folio Magazine and WhatCounts. It surveys a bunch of publishers, asking them about their challenges, goals and the opportunities presented to them by email marketing. It took place through the month of September, and we’re happy to share the results with … Continue reading How Publishers (And Everyone Else) Can Maximize Their Email Marketing Efforts →

Where To Focus With So Many Available Platforms

Content Management

As publishers face the challenges of a cross-device world, they need to embrace emerging technologies and remember to look toward actual human teams for solutions, says columnist Hagai Tal. Hagai Tal on September 18, 2015 Today’s technology landscape is constantly shifting, as new devices are created to answer modern consumer needs and infrastructures are created … Continue reading Where To Focus With So Many Available Platforms →

For Major Publishers, Facebook Referral Traffic Passes Google Again

Facebook

Continuing the trend of social media referral traffic gains, Parse.ly data shows the social network pulling ahead of Google by three percentage points in July. Martin Beck on August 17, 2015 Facebook has landed the latest punch in the heavyweight battle with Google for referral traffic supremacy. According to new data from Parse.ly — a … Continue reading For Major Publishers, Facebook Referral Traffic Passes Google Again →

A Friendly Giant: How Facebook is Using Instant Articles to Woo Publishers

Blogging

Mike WhitneyJuly 23, 2015 Facebook, always known to be a giant, is appearing increasingly friendly as of late. To publishers (and advertisers), that is. Whether the discussion is about social media, media in general, new avenues for publishing content, or anything else vaguely media-related – Facebook is likely to come up at some point. With … Continue reading A Friendly Giant: How Facebook is Using Instant Articles to Woo Publishers →

Why And How Publishers Will Force Advertisers To Engage Consumers

Customer Engagement

As the likes of Facebook and Google change the face of media buying, advertisers will need to focus on creating content that people actually like, says columnist David Rodnitzky. David Rodnitzky on June 30, 2015 Traditional media-buying negotiations are pretty straightforward: The publisher has some inventory it wants to sell, and the advertiser that is … Continue reading Why And How Publishers Will Force Advertisers To Engage Consumers →

Publishers Have Begun Prepping For Facebook’s Instant Articles Launch

Facebook

Newsrooms have begun readying content for the coming Instant Article ramp up. With some publishers planning on launching 30 to 40 articles each day, the ‘instant’ gold rush is near. Greg Finn on June 25, 2015 In lieu of the impending Instant Articles, publishers have begun to ramp up their content and publishing that will … Continue reading Publishers Have Begun Prepping For Facebook’s Instant Articles Launch →