by Scott Barnett January 30, 2016 Follow @scottabarnettJanuary 30, 2016 In our post discussing what we’re working on in 2016, when it comes to local search, we mention that: Google and Bing strive to find the ‘best’ answers to users queries when they search. So, when it comes to goods and services in a local … Continue reading Local Search and the Hyperlocal Publisher Advantage
by Eyal Katz January 2, 2016 Follow @eyalk100January 2, 2016 If you’re reading this, chances are you haven’t been invited to Google’s most exclusive club. Don’t cry–you’re not alone. We all know that a standard AdSense account, when measured, tested, and adjusted can bring in some killer revenue. So what’s the deal with the mythical … Continue reading 5 Essential Steps to Becoming a Premium Google AdSense Publisher
David FisherAugust 25, 2015 Laptop and newspaper concept for internet and electronic online news The LinkedIn Publisher platform isn’t for everybody. Yep, I said it. If you don’t like to write, can’t write well, or don’t think you have anything to say, long-form articles on LinkedIn might not be for you. But if that doesn’t … Continue reading How to Decide if You Should Contribute to LinkedIn Publisher
Fueled by Wimbledon, England’s success in the women’s World Cup and a deep well of content, BBC stories receive nearly 4 million tweets, one million more than runner-up The New York Times. Martin Beck on August 13, 2015 Riding a strong July for sports in the UK, the BBC pushed its advantage as the most … Continue reading A Sporting July Helps BBC Remain Top Publisher On Twitter
Harmon LyonsMay 29, 2015 Viewability has been a hot topic for good reason; advertisers are keen to use the metric as a currency in all their media buys. However an ad, no matter how creative or catchy, cannot sway consumers if consumers have no chance to see it. Consider this, recent Integral Ad Science research … Continue reading Three Viewability Misconceptions Every Media Buyer and Publisher Should Know
Marc MillerApril 8, 2015 Getting Noticed It is all about getting noticed when creating and promoting your personal brand. I know, I know. I will hear from a lot of you that getting noticed is not what we were raised to do. LinkedIn Publisher, LinkedIn’s blogging platform, gives you exposure to your entire LinkedIn network…and … Continue reading Getting Noticed – LinkedIn Publisher And Shareability
Michael CohnMarch 23, 2015 By now, you probably figured out how powerful and effective LinkedIn is for business and how much it can help you to bring your business to the next level. However, you may not be aware that you can increase your business’s exposure much more by using LinkedIn Publisher. Using LinkedIn Publisher … Continue reading Increasing Your Exposure with LinkedIn Publisher
Columnist Liane Dietrich examines six new publisher models driving next-level performance in affiliate marketing. Liane Dietrich on February 20, 2015 Affiliate marketing sure looks a lot different than it did 20 years ago. Gone are the flashing banners, pop-up ads and discount-only conversions of years past. While there’s no denying that coupon sites are largely … Continue reading The Affiliate Publisher Evolution
