Benjamin Brandall — February 28, 2018 — February 28, 2018 Humans are responsible for 70% of airplane crashes, 90% of car wrecks, and 90% of workplace accidents. But people are also a core part of business. The same factors that make humans irreplaceable — nuanced judgment, emotion, and creativity — also make humans a pain … Continue reading The Psychology of Processes: How to Work with Imperfect Humans
By Rohan Ayyar January 30th, 2018 Over the past decade, social media has become the domain where much of the world’s buzz takes place. By 2021, the number of users across the globe is expected to surpass the 3 billion mark. In addition to all the people talking, sharing, liking, and posting all over the place, … Continue reading Reading Your Audience: How to Incorporate Psychology into Social Media Marketing
Laura Donovan — November 15, 2017 Follow @thewordpro — November 15, 2017 Marketing is the process of creating, communicating, delivering, and exchanging something that has a value to customers, clients, partners, and society at large. At its very core, marketing is psychological. Whereas advertising and selling implement techniques to get people to give you cash … Continue reading The Psychology of Social Media
Michael Ugino — October 18, 2017 — October 18, 2017 Pricing for ecommerce is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the … Continue reading The Psychology of Competitive Pricing for Ecommerce
Adam Roberts — August 23, 2017 — August 23, 2017 StockSnap / Pixabay The saying from a video guru in the early noughties would have gone something like this… ‘A picture paints a thousand words; a video shows a thousand pictures.’ So, what makes video more powerful than imagery? The simple answer is that it … Continue reading Video: 5 Ways Psychology Can Help Drive Engagement
Esther Cohen — July 26, 2017 — July 26, 2017 Tuan86 / Pixabay Productivity is the defining word of the modern workplace. It’s nearly impossible to read any business-focused blog and not come across an article on yet another productivity “hack”. Pop into your nearest bookstore and you’ll find rows upon rows of books promising … Continue reading The Psychology of Productivity: How to Work Better, Longer, Faster
There are many factors that contribute to high search engine rankings, but columnist Ryan Shelley argues that we often overlook the most important one: the user experience. Ryan Shelley on July 26, 2017 Why do companies large and small invest billions of dollars each year in search engine optimization (SEO) and other search marketing … Continue reading The psychology of search: Unleashing the power of connection
Alex Broome — June 19, 2017 — June 19, 2017 Have you ever wondered how some brands succeed at creating content that builds a loyal following? Psychology can tell us a lot about why we do what we do. Take a look at these 5 psychology-based behaviours people perform online, and what tactics you can … Continue reading The Psychology Behind Social Engagement and Brand Loyalty
John Stevens — June 8, 2017 — June 8, 2017 According to research from Eisenberg Holdings, for every $ 92 spent on generating traffic only a measly $ 1 is spent on converting it. Interestingly, this explains why a lot of “research” on what works in conversion do not have a strong basis and, as … Continue reading 4 Simple Psychology Hacks that Will Seriously Boost Your Conversions
Jens Lundgren — March 16, 2017 Follow @https://twitter.com/jenslundgren_— March 16, 2017 It’s been over three months since your ecommerce site went live. However, every time you check your website’s dashboard to see how much sales has been made, you can’t help but feel depressed every.single.time. Zero. Nada. Zilch. No one’s buying from the site! “What … Continue reading Consumer Psychology Tips You Can Use to Grow Your Ecommerce Sales
