Autumn Sullivan — November 17, 2017 — November 17, 2017 From a single blog to a full-blown website, any new digital marketing project goes through several iterations before launch. Each stage of the project presents an opportunity to discuss the plan, make changes, and get buy-in from the entire team. When clients skip this opportunity … Continue reading Why You Need to Provide Feedback at Every Stage of a Project
Julie Chomiak — July 20, 2017 — July 20, 2017 USA-Reiseblogger / Pixabay In this age of digital connectedness, there is a multitude of reasons to be on social media as a small business. However, one of the overlooked ways to connect with customers, build brand equity, and humanize your company is by providing customer … Continue reading Customer Care: 7 Ways to Provide Stellar Customer Service on Social Media
Irene McConnell — March 9, 2017 — March 9, 2017 Forget everything you know about giving performance feedback. For as long as it takes to read this post, throw your 360s, PIPs and feedback sandwiches out the window. Take a deep breath. Now, look in the mirror. (Figuratively or literally, your choice). Because guess what? … Continue reading How To Provide Negative Feedback To Employees.
by Jess Nelson, January 25, 2017 Evergage announced new updates to its Evergage Recommend platform on Tuesday, adding machine-learning algorithms that aim to deliver more personalized recommendations in digital marketing. Evergage, a real-time personalization company, offers a cloud-based platform that combines customer data and behavioral analytics to provide more personalized marketing. The company’s recommendation … Continue reading Evergage Recommend Updates Provide Greater Personalization
Columnist Rebecca Lieb explains how deeper targeting and individualized messaging can benefit marketers, organizations and consumers. Rebecca Lieb on September 27, 2016 Together we’ve looked at why context is digital marketing’s next frontier. Since then, I’ve delved further into the topic, publishing research that looks at the value of marketing in the “phytigal” world … Continue reading Why contextual campaigns provide value across the enterprise
The report offers some new insights into what it will take to keep people away from ad blockers. Barry Levine on July 27, 2016 From the IAB report Earlier this month, I posted a story that pointed out there’s a key missing stat in all the data about ad blocking: Where is the data showing … Continue reading Does the IAB’s first ad-blocking study provide the “missing stat”?
by Victor Ijidola June 11, 2016June 11, 2016 Case studies are a goldmine for businesses when it comes to sales. In fact, according to the Content Marketing Institute and MarketingProfs 2016 B2B content marketing report, 65% of B2B companies say case studies are even more effective than blog posts, videos, infographics and other forms of … Continue reading 4 Easy Ways to Get Your Customers To Provide Case Studies
by Brian Peters March 27, 2016March 27, 2016 It’s estimated that American companies spend $ 164.2 billion on employee development programs each year. Executives who successfully implement year-round development activities are tapping into the strengths and talents of their employees and dramatically lowering the rate at which their best employees are quitting. A good development … Continue reading 8 Ways Your Small Business Can Provide Professional Development
Christopher Jan BenitezOctober 26, 2015 The challenge that most e-commerce shops encounter is accommodating customers from all over the globe to purchase from them. There are different factors that must be considered by online shop owners to ensure that customers from all over the world can buy their goods without having to deal with certain … Continue reading How You Can Provide All Customers With a Better ECommerce Shopping Experience
By Tricia Mool September 29th, 2015 When I built my first WordPress website, and I am using the word “built” liberally, I was encouraged by how many plugins could support the goals I had and what I wanted to do. But these days, the market offers an ever increasing number of plugins–and that’s particularly true … Continue reading Website Analytics: Plugins That Provide Post Stats
