Tag Archives: Provide

How Racetrack Handicapping Systems Provide Job Search Strategies

Richard SellersSeptember 26, 2015 There is a parallel between handicapping systems used at the Saratoga Race Course and job search strategies being applied by the marketing executives I coach. Handicapping is simply selecting a strategy to improve the odds of winning. Job search strategies are handicapping a large bet on landing a new job. Relevance … Continue reading How Racetrack Handicapping Systems Provide Job Search Strategies

4 Ways to Provide Great Customer Service On Twitter

Kevin FredrickMarch 6, 2015 Social media sites are some of the most-used in the world, with Twitter sitting firmly in the top five. According to Twitter, there are 288 million active Twitter users, and more than 500 million tweets are sent every day. Is your business using this popular communication channel to support your customers? Here are 4 ways to … Continue reading 4 Ways to Provide Great Customer Service On Twitter

Sell Products and Provide Information via Website Development

Steve HammFebruary 13, 2015 If you don’t already have a website, there are many good reasons for starting one.  Nowadays, most people use the internet as a source of products as well as information.  If they need to buy something or just figure out something, they turn to the internet first. Improve Your Customer’s Buying … Continue reading Sell Products and Provide Information via Website Development

Inspiring Entrepreneurs Provide Lessons for Today’s Startups

Kirk Kerr November 22, 2014   Successful entrepreneurs frequently toe the line between learning from their predecessors and trying to be cutting edge and innovative. A quote from the late Steve Jobs sums this dilemma up nicely “Innovation distinguishes between a leader and a follower.” While Jobs’ successes are many, and the history of Apple … Continue reading Inspiring Entrepreneurs Provide Lessons for Today’s Startups

Use Human Data to Provide True B2B Personalization

An enormous shift is occurring in how B2B customers think about engagement and relationships. Customers expect marketers to achieve relevance by providing personalized communications based on their individual preferences, rather than continuing with irrelevant “spray and pray” marketing blasts. It’s this new way of thinking that’s unlocking the true potential of human data. A SHIFT … Continue reading Use Human Data to Provide True B2B Personalization