by Sunil Bagai Follow @ZenithtalentSeptember 12, 2016 Another Labor Day in the United States has come and gone. The holiday was first observed in 1882 as a way of honoring the booming labor movement, a paragon to the rest of the world and a sign of America’s future power. These days, Labor Day has come … Continue reading 4 Ways Contingent Workforce Programs Help Clients Reinvest in Talent
August 4, 2016 Mindfulness is one of the most powerful ways to have more emotionally intelligent employees. Having emotionally intelligent employees is important because they’ll treat their coworkers and your customers better. Work is becoming a frantic place, with many people expected to do more with less. Numbers, metrics, KPIs, OKRs, stock prices, balance sheets…it … Continue reading Why You Need To Be Offering Mindfulness Programs To Your Employees
by Rachel Clapp Miller July 20, 2016 Follow @ContentRachelJuly 20, 2016 Best-in-class sales organizations invest in training programs for even their most veteran reps. Aberdeen research shows that top companies use external sales consultants 61 percent more than their under-performing peers. Sales training is a competitive and crowded industry. When you’re picking the right solution … Continue reading 3 Tips for Supercharging Your Sales Training Programs
by Josh Swenson July 10, 2016July 10, 2016 Turn the promise of partnerships into reality. The success of partner programs in B2B companies is highly variable. Many companies try various approaches, but what starts as a promising opportunity, often ends in unmet expectations from both companies in the partnership. After all, the idea of extending … Continue reading How Referral Partner Programs Outperform Resellers
Columnist Derek Edmond describes his company’s method for keeping SEO and content marketing teams performing at a high level for the duration of an ambitious campaign. Derek Edmond on July 5, 2016 A few weeks ago, I gave a presentation on a SEO-centric content marketing program that members of our team have been engaged in across a … Continue reading How to maintain content marketing focus in long-running SEO programs
by Bryan Rusche May 20, 2016 Follow @BryanRuscheMay 20, 2016 Fluent thinking is easy thinking. Disfluent thinking is thinking you have to work a little harder to make sense of or understand. What does this have to do with employee idea programs? Quite a lot, actually. It can have a big impact on the quality … Continue reading Why Disfluent Thinking is Important for Idea Management Programs
by Jessica Edmondson April 18, 2016 Follow @ContentMktg2April 18, 2016 From digital machinism to digital humanism with referral programs The best practices for marketers are constantly evolving. But not long ago, technology did what we always swore it would do – it took over . . . marketing communications that is. But more specifically, an … Continue reading Digital Humanism Takes On Its Most Exceptional Form In Referral Tracking Programs
by Stacey Rudolph April 5, 2016April 5, 2016 The idea behind customer retention emphasis is simple: there are only finite number of customers any given business can serve. But returning and loyal customers is what makes it possible for the business to perpetually make sales and stay profitable. If we may borrow Pareto’s principle, 80% … Continue reading Why Customer Loyalty Programs Are Important For Your Business [Infographic]
by Personal Branding Blog April 5, 2016April 5, 2016 Locally owned small businesses offer their communities various, undeniable benefits when compared to the large chains and super stores, as you know. Your business likely puts some of its profits right back into your community, too – you generate jobs and tend to provide better wages, … Continue reading 3 Ways to Promote Your Local Business and Personal Brand Through Community Programs
by Josh Swenson April 4, 2016April 4, 2016 Are referral widgets just a vanity application? Referral widgets have become a widely adopted approach for businesses so you may feel like this is the best path to launching your referral program. But unless you’re an ecommerce company concerned with only tracking a single transaction and not … Continue reading How Widgets Limit Your Referral Program’s Functionality
