Tag Archives: Profiles

The Massive Mistake I Discovered From Studying 16,000 LinkedIn Profiles

John Nemo — January 5, 2018 Follow @JohnNemoPR — January 5, 2018 Discover the 1 line of your LinkedIn profile that must be pitch perfect in order to ensure your chances of success on the platform. I had no idea I was connected to such virtual greatness over on LinkedIn. Having recently spent a few … Continue reading The Massive Mistake I Discovered From Studying 16,000 LinkedIn Profiles →

Can Data Appending Improve Profiles of Social Media Campaigns?

Social Media Campaign

Jenni Wrights — November 14, 2017 Follow @jenniwrightsstg — November 14, 2017 Social media campaign Have you ever seen how a restaurant employee makes your double chicken burger with extra cheese, large French fries, a latte, mineral water bottle and delivers it in the timeline during peak lunch hour? If your little son has also … Continue reading Can Data Appending Improve Profiles of Social Media Campaigns? →

Do You Have Multiple LinkedIn Profiles?

LinkedIn Utilization

Erin Dore Miller — August 16, 2017 — August 16, 2017 HypnoArt / Pixabay When was the last time you searched yourself on LinkedIn? Do you know if you have multiple LinkedIn profiles? Of the 2500 or so professionals that we work with annually, I would estimate that nearly 500 of them have multiple LinkedIn … Continue reading Do You Have Multiple LinkedIn Profiles? →

Twitter’s Custom Profiles signal when DMs with brands’ bots are handed to a human

Twitter Engagement

Twitter’s new Custom Profiles are the equivalent of an email signature for direct messages. Tim Peterson on February 22, 2017 For all the talk of artificial intelligence, chatbots aren’t that smart. Brands are increasingly automating their customer services channels on social networks like Twitter and Facebook Messenger, but brands’ bots can’t handle all customers’ … Continue reading Twitter’s Custom Profiles signal when DMs with brands’ bots are handed to a human →

Referral Program Optimization: 5 Reasons to Track User Profiles like a Bloodhound

Referral Marketing

by Jen GrayAugust 21, 2016 Some brands treat their referral program like a Wild West bounty—as if they can just put up a sign reading, “Wanted: New Customers,” offer a reward, and let someone else bring in the new business. But referral isn’t about sitting back and letting someone else handle customer acquisition. Yes, your … Continue reading Referral Program Optimization: 5 Reasons to Track User Profiles like a Bloodhound →

Personalizing News Recommendations by Building Better Reader Profiles

User Engagement

by Allie VanNest May 21, 2016 Follow @parselyallieMay 21, 2016 Only a few years ago, many people used RSS feed readers and personalized news aggregators to quickly find the stories they wanted to read. The promise of many of these apps and readers was that they would use data to learn what you liked and … Continue reading Personalizing News Recommendations by Building Better Reader Profiles →

How to Create Buyer Persona Profiles

Conversion Techniques

by John Miller May 7, 2016 Follow @ScribeMillerMay 7, 2016 You know about the new buyer’s journey – in 2016, customers are in control of the relationship. Today’s buyer’s journey is social, self-directed, trust-based and transparent. Brands must acknowledge this fact and realize that the path to the sale requires maximum understanding of and empathy … Continue reading How to Create Buyer Persona Profiles →

Do You Know Your Sales Prospect Persona Profiles? [Infographic]

Personalization

by Rachel Martinez November 23, 2015November 23, 2015 You may think you know who your prospects are. But do you truly understand how to connect with them and close the deal? If not, your sales prospect persona profiles can help. Now, don’t get confused – these are not the same as traditional buyer personas. The … Continue reading Do You Know Your Sales Prospect Persona Profiles? [Infographic] →