Jamie NicholMay 11, 2015 As a company, you want your employees to be invested in your goals. You want them to get excited about your successes, and feel motivated to improve your products, contribute to your workplace culture, and be an active part of the company community. Your employees will not be as apt to be invested … Continue reading 3 Ways to Foster Professional Development in the Workplace
Kathy Richardson-MauroMay 10, 2015 In How Small Business Can Replicate the Big Business Seller’s Advantage in Today’s Market, we talked about eight of the most important characteristics or value drivers that prospective buyers look for in their acquisition candidates, one of them being establishing sound processes and procedures that will ensure help that the business … Continue reading Boost Your Company’s Value By Establishing Professional Processes And Procedures
Lee FrederiksenMay 4, 2015 When it comes to professional services marketing today, most CEOs understand that it is essential to demonstrate their teams’ expertise and increase the visibility of their firms. But what many don’t realize is that search engine optimization (SEO) is an essential component of this process. Does that seem counterintuitive? Let’s take … Continue reading SEO and Professional Services Marketing: What Every CEO Should Know
Kathy DamApril 30, 2015 Email marketing has proven to be an effective strategy for maintaining relationships with leads and encouraging clients to become repeat clients. However, the personal nature of the email inbox can sometimes require email marketers to walk a fine line between doing too much and doing too little. This list of do’s … Continue reading Critical Email Marketing Dos And Don’ts For Professional Services
Katie SannerMarch 23, 2015 Professional services firms marketing priorities have recently shifted– and with those shifts, research shows that many firms are considering a new website. After all, 80 percent of prospects will look at your website when evaluating several firms. So you want to make sure their first impression is a good one. But … Continue reading Does Your Professional Services Firm Need A High Performance Or A Branding Website?
Lee FrederiksenMarch 7, 2015 Many Managing Partners have traditionally thought of websites as a necessary evil. According to this view, your firm’s website is required to explain what you do, but it doesn’t add much value. Think glorified brochure.. The goal for these decision-makers was to make their websites acceptable. But many firms didn’t (or still … Continue reading What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website
Mary-Blanche KraemerMarch 4, 2015 The number of people using mobile devices to access the web has skyrocketed over the past few years, making it increasingly important for professional services firms to make their websites mobile friendly. Even with a number of statistics to support this, many firms have not taken the plunge and implemented a … Continue reading Responsive vs. Mobile Website: Which Is Right for Your Professional Services Firm?
Megan IngenbrandtFebruary 23, 2015 As anyone fresh out of college will tell you, it’s hard to get a job in today’s market. But what’s even harder? Proving that you deserved to land the gig. As a young professional, your youth can work against you. It’s important to understand how this happens and what you can … Continue reading How To Boost Your Credibility as a Young Professional
Raluca BoghianFebruary 2, 2015 In the business environment, the image you convey as a professional is your most important asset for gaining competitive edge in your industry. Carefully building and communicating your image can help you close new deals and grow your business. Once you’ve created it, your LinkedIn profile is the reference point for … Continue reading Building Your Professional Image With Your LinkedIn Profile
Shannon SyskoJanuary 28, 2015 “Be careful what you post on social media!” You’ve heard this before. In today’s society, you need to be aware that the things posted on Twitter or Facebook can be seen by anyone. You especially want to put your best face forward when looking for a new job, or representing your … Continue reading 5 Easy Tips for a More Professional LinkedIn Profile
