Bob HutchinsAugust 21, 2015 What do social media marketing, professional wrestling, and magic all have in common? Trompe-l’œil, to borrow from the French. It’s all a “trick of the eye” – a play on perspective. We are led to believe we see something one way, when what’s going on beneath can be rather different. When … Continue reading Social Media Marketing, Magic Tricks & Professional Wrestling
Tim AshAugust 13, 2015 Back in 2000, this wouldn’t even be a question – if you don’t have technical skills, you don’t have conversion skills. Managing multiple analytics and testing tools, all with varying level of code complexity, would be impossible, and getting the help of I.T. for every change would be incredibly expensive. (not … Continue reading Do You Still Need Technical Skills to be a Conversion Professional?
Larry AltonAugust 11, 2015 Email has long been the standard form of communication for businesses, and that likely won’t be changing in the near future. It’s the perfect way to communicate with both other businesses and customers. Even though it’s a very effective communication method, it can also be damaging to your business if not … Continue reading 8 Tips for Making Business Email Communication More Professional
Sylvia MontgomeryAugust 7, 2015 At this point, we’ve gone through many of the steps needed to build a complete and powerful referral strategy: Referral Marketing and Your Professional Services Brand Where Are You Now? Understand Your Target Audience Develop a Strategy Demonstrate Your Expertise Now it’s time to turn your attention to building our your … Continue reading Rethinking Referral Marketing: Build Your Professional Network
Missi FreimarkJuly 24, 2015 You have a range of marketing tools and tactics at your disposal. There are online and offline tools, and it seems like new ones are popping up daily. With so many options, is paid advertising still worth it? And if so, what’s the best ad platform to use? Here is an … Continue reading Paid Advertising in Professional Services: Which Platform is Worthwhile?
Jennifer MonacoJuly 24, 2015 You want to stand out on Youtube. You want to make your channel professional and original. One of the first steps is making sure you have a great content and professional audio. Imagine watching a television show or a movie and hearing background noise of the crew laughing and eating. It … Continue reading Audio: 4 Tips To Make Your Youtube Videos Professional
Devon SmileyJuly 11, 2015 Credibility, like trust, can be hard to earn – but very easy to lose. Establishing your professional reputation and building credibility is about more than having a sharp website, well designed business cards, or numerous ebooks and webinars to your name. It’s about delivering value to your clients consistently, and always … Continue reading 3 Golden Rules of Building Professional Credibility
Christopher Jan BenitezJuly 7, 2015 When you’re at a family gathering, it’s normal for one of your older relatives to ask you what you do for a living. When you say that you’re a blogger, they either give you a confused look and just walk away, or they ask you what a blogger does. Once … Continue reading Explaining to Old People How Professional Blogging Works (in Layman’s Terms)
Amanda ClarkJune 23, 2015 In today’s super-digital environment, an email has roughly the same impact that a business card might have had 10 or 20 years ago: It’s a reflection of your brand and it speaks to your professionalism. This is true of the personal emails you send to clients and co-workers, but it’s also … Continue reading Email Marketing: Keep It Professional
Sylvia MontgomeryMay 12, 2015 Google has never been reluctant to shake up the status quo when it comes to their search algorithms. But with the new update focused on mobile-friendliness, they may be making their biggest transformation yet, at least where companies are concerned. The past few years have seen two charmingly codenamed updates, Panda … Continue reading Google’s Mobile-Friendly Algorithm Update is a Wake-Up Call for Professional Services Firms
