How Product Information Management Works Victoria Puzhevich / 01 Feb 2023 The e-commerce sector has shown significant and stable growth worldwide in recent years. Sales are predicted to reach approximately 7.4 trillion dollars in 2025, which is more than a 60% percent increase since 2021. It seems that the e-commerce market is not going … Continue reading How Product Information Management Works
By Chris Morris January 12, 2023 There’s no denying that the Consumer Electronics Show has produced a number of truly revolutionary products. But for every success there are dozens—possibly hundreds—of gadgets, apps, doodads, and whatchamacallits that are bound to never be seen again. It’s not just startups that fall short. Even some of the … Continue reading Lessons from 8 of the biggest tech product failures of all time
3 Ways Data Mesh Can Improve Digital Product Development Manish Limaye / 18 Nov 2022 Data management continues to change as companies try to find the best ways to manage and store endless amounts of data. Data has become a differentiator for many businesses as they aim to know, analyze and build trust with their … Continue reading 3 Ways Data Mesh Can Improve Digital Product Development
By Christopher Zara September 23, 2022 Anyone who has seen the recent headlines about social media users supposedly cooking chicken in NyQuil will not be surprised to learn that consumers sometimes use products in ill-advised ways. But if you’re an entrepreneur who is looking to expand into new product lines, it’s … Continue reading NyQuil chicken aside, misusing products can spawn product innovation
By Kaitlyn McInnis July 29, 2022 Though nearly everyone on Earth engages with their work on a daily basis, a product designer’s job description can seem mysterious and opaque to people outside the design or tech space. On a day-to-day basis, the role of a project designer comes down to: solving problems while keeping user … Continue reading What is a product designer: a primer on the career than can change the world
By Danica Lo June 13, 2022 Last week, Darby Maloney posted a TikTok explaining her job as a product manager in the tech industry—and, in the process, accidentally triggered some dark, misogynistic corners of the internet. Maloney’s 92-second video features her and a coworker speaking direct to camera, explaining their roles: collaborating … Continue reading How the product manager who went viral on TikTok schooled a bunch of tech bro trolls
Twitter Product Drops For Merchants Announced Justin Hoang ???? and Siddharth Rao Wednesday, 8 June 2022 Picture this: Your favorite brand announces that it’s dropping a new collection in a few weeks. The weeks fly by and on drop day… you completely forget about it. And that hot new item you wanted? All gone. … Continue reading Twitter Product Drops For Merchants Announced
It won’t help brands looking for granular targeting and lead generation. Nicole Farley on June 9, 2022 Meta’s Facebook is said to be planning a Basic Ads product aimed at brands looking to raise customer awareness. Basic Ads are so-called because they would report only the simplest metrics such as engagement and video views. Facebook … Continue reading Facebook said to be planning Basic Ads product
Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products. Chris Wood on May 19, 2022 Although digital channels are proliferating, calling marketers to step up efforts like content production and omnichannel orchestration, for some brands, more customer activity is being consolidated in one place – the mobile app, … Continue reading How product analytics can unite marketing and product teams to boost customer lifetime value
Tom Whatley January 21, 2022 In 2018, after two short years and $ 3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. As it turned out, their AI interview notetaker didn’t address a huge pain point. Muun found a market need but failed to compete with bigger … Continue reading Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?
