Stefan Wolpers January 6, 2022 TL; DR: Scrum 2022 — Getting You Started as Scrum Master or Product Owner Probably, you are considering how to further your Scrum Master career or Product Owner career in 2022. Maybe, I can support you in that regard with a set of articles, documents, and LinkedIn polls I authored … Continue reading Scrum 2022: Getting You Started as Scrum Master or Product Owner
Victor Blasco November 28, 2021 Every marketer and business owner out there is constantly looking for the most effective way to sell. And while there’s no single definitive answer to that, in this day and age, you’d be hard-pressed to find a better alternative than video content in most situations. Video lets us deliver our … Continue reading How to Use the Right Type of Product Video to Boost Your Sales
Young Entrepreneur Council November 26, 2021 As a behemoth of the retail world, Amazon is a natural place for businesses of all types to sell their products. But with millions of sellers competing for consumer attention, businesses have to be intentional about their strategy if they really want to increase their Amazon sales. If your … Continue reading 10 Tips to Encourage More Product Sales on Amazon
Mitul Makadia November 19, 2021 As a business, your ability to retain the market’s competitive edge requires you to balance the necessity and difficulty for new product development. It is where the new product development process comes into play. It helps you test the new product’s sustainability for the market needs and its economic usefulness. … Continue reading Top 5 Benefits of New Product Development Process for Businesses
Juliana Jackson November 11, 2021 Product marketing is today’s most critical marketing function. And yet, it’s unfamiliar and confusing to many. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They determine what attributes the … Continue reading 17 Things We’ve Learned from Top Product Marketers
Andrew Zola November 5, 2021 Danny144 / Pixabay As a novel coronavirus swept the world in early 2020, thousands of software developers began working from home. Many did so on short notice, under difficult and stressful conditions, feeling frustrated and insecure. However, others used this remote work opportunity with optimism and turned their temporary limitations … Continue reading From Idea to Full-Fledged Product Through Accidental User Needs Identification
Tom Whatley September 27, 2021 Research shows that for every $ 1 you spend on email marketing, you can expect an average return of $ 42. Compare that to paid advertising where the average ROI is $ 2 for every $ 1 spent. You can see why email is such a crucial part of an … Continue reading 10 Product Announcement Email Examples (and What You Can Learn from Them)
Shweta Dawar September 27, 2021 Yes, you can totally create your first digital product in a weekend. In this blog post, we are going to be sharing a step-by-step process that we have used to create over 50 digital products in the last three years. The first thing to remember is if this is your … Continue reading How to Create Your First Digital Product in A Weekend
Madeleine Wilson September 17, 2021 Product engagement is a critical factor when it comes to driving revenue, retention, and adoption of your mobile app. Engaging customers within your product experience is key to converting casual users into your most valuable customers. In this post, we’ll go over the basics of product engagement and some tips … Continue reading What is Product Engagement, and Why Does it Matter?
Conversations should be at the heart of today’s B2B marketing strategies. William Terdoslavich on September 7, 2021 The hard sell is easy. Just automate and repeat. Spam the e-mail lists. Program the ad buys to follow the online buyer around the web, wherever they go. Wouldn’t it be easier to just talk to the online … Continue reading Let’s chat about this product
