Spenser Skates — February 22, 2017 — February 22, 2017 Retention is the key to building a great business. When your core product experience brings your users back time and time again, you gain some incredible advantages. You spend less on acquisition, learn from your users faster, and start building a community through word of … Continue reading How to Drive Product Growth With Behavioral Personas
Tyler Douglas — February 19, 2017 Follow @visioncritical— February 19, 2017 Asking for product feedback on Twitter is becoming in vogue among high-profile CEOs. Last Christmas evening, for example, Airbnb CEO Brian Chesky tweeted, “If Airbnb could launch anything in 2017, what would it be?” He then took the time to respond to thousands of … Continue reading Why Tech CEOs Are Turning to Twitter for Product Feedback
Sam Davtyan — February 11, 2017 Follow @samdavtyan— February 11, 2017 Influencer marketing is perhaps one of the most profitable strategies that businesses could invest in. A study conducted by SimplyMeasured showed that nearly 92 percent of consumers trust recommendations from peers and trusted authorities while purchasing a product. Not just that, another study published … Continue reading How To Pick Influencers To Promote Your Product
Christopher Moore — January 26, 2017 Follow @cjmoore— January 26, 2017 When you’re creative and resourceful enough to have made products you can sell for a profit, you’re already on a good track. But what happens when you need to take pictures of them for your website? Are you confident you can take good enough … Continue reading A DIY Guide to Product Photography for the Resourceful Entrepreneur
Tracy Vides — January 20, 2017 Follow @tracyvides— January 20, 2017 Designing a product page that sells can be thought of as an art form. For any given product, there are certain characteristics that must appeal to the intended audience to invoke a reaction. In terms of ecommerce, those characteristics need to convince the potential … Continue reading 4 Components That Make an Awesome Product Page
Shanelle Mullin — January 12, 2017 — January 12, 2017 Discoverability and findability are two important terms that optimizers should be familiar with. Discoverability is when you find the perfect book, even though you were not necessarily looking for it. Findability is when you find the exact book you were looking for, even if all … Continue reading Why eCommerce Product Filtering Is Broken (and How to Fix It)
Stefan Wolpers — January 14, 2017 Follow @StefanW— January 14, 2017 TL;DR: 42 Scrum Product Owner Interview Questions That Will Benefit Your Organization This second publication in the Hands-on Agile Fieldnotes series is focused on hiring for the Scrum Product Owner. Co-authored with Andreea Tomoiaga, 42 Scrum Product Owner Interview Questions to Avoid Hiring Agile … Continue reading Hiring: 42 Scrum Product Owner Interview Questions to Avoid Agile Imposters
Jefri Yonata — January 13, 2017 — January 13, 2017 Marketers consider explainer videos, or any other video content, as stunners in the marketing universe. However, video content doesn’t bring miracles; it’s just another weapon in your marketing arsenal. This means that for it to actually improve your business, you have to apply the proper … Continue reading 3 Best Channels for Promoting Your Product Video for Maximum Results
Kaitlyn Hammond — January 12, 2017 — January 12, 2017 Holiday sales for any business can have a major impact on how the next year begins. Anticipating for the rush can sometimes leave small and big business with excess inventory and decisions to make with what to do with it now, as well as what … Continue reading Extra Inventory From the Holidays? 6 Ways to Use it Now and Plan for Next Year’s Product
Dionte Pounds — December 28, 2016 — December 28, 2016 Product listing ads, or PLAs, are an incredibly successful strategy for e-commerce companies to promote available product inventory on Google and Bing. Unlike standard search ads, PLAs incorporate a visual image over a text description to show the user the product they’re searching for. There … Continue reading Product Listing Ads for the Uninitiated
