Denise DiMeglio — April 14, 2017 — April 14, 2017 There’s no understating the power of a well-written profile or a positive review of your gadget: Media endorsements can drive hundreds or even thousands of readers to your website and boost sales. For some tech companies, a public relations strategy can center on securing media … Continue reading 3 Product Review Strategies to Drive Media Coverage
Wendy Marx — April 9, 2017 Follow @wendymarx— April 9, 2017 Congratulations! A new B2B product launch is an exciting time for any company — especially if this is your first one! We know the time and energy it takes to create a new product. The question you’re now faced with is how to launch … Continue reading How to Launch a New B2B Product People Will Line Up For
Record Number Of Product Reviews Driving Search, Purchases by Laurie Sullivan, Staff Writer @lauriesullivan, March 30, 2017 Some search marketers call “reviews” their BFFs as Google’s engineers continue to tweak search algorithms that serve the perfect content as answers to search queries. Based on a survey of 11,255 women in the U.S. across generations X, … Continue reading Record Number Of Product Reviews Driving Search, Purchases
AJ Agrawal — March 16, 2017 Follow @ajalumnify— March 16, 2017 You may find a potential employee who is impassion about your product, experienced in managing teams and marketing initiatives, and a great culture fit. All of these attributes, although impressive, do not make a good product manager. Product managers are often lauded as an … Continue reading Watch Out For These 4 Common Product Management Mistakes
William Harris — March 16, 2017 Follow @wmharris101— March 16, 2017 You can have the best products in the world, but if you don’t take the time to build conversion-driven product pages, you’re not going to be able to convince your target customers to buy. There are a number of techniques and components that you … Continue reading The Little Guide to Writing Better Product Descriptions
Mukesh Gupta — March 8, 2017 Follow @rmukeshgupta— March 8, 2017 I personally believe that creative thinking is a critical skill that all of us need to develop among us but it is even more relevant if we want to be a product manager and give birth, grow and mature a product. First, lets talk … Continue reading The Role of Creativity in the Life of a Product Manager
Piyush Mangukiya — March 3, 2017 Follow @99MediaLab— March 3, 2017 Certain things make consumers behave the way they do when they come to your product page. These behavioral factors determine whether a consumer will buy from you or not. You’ve got to understand that your product page is more or less your social page. … Continue reading How to Use Product Page Design to Boost Your Sales – 49 Design Elements [Infographic]
Record Number Of Product Reviews Driving Search, Purchases by Laurie Sullivan, Staff Writer @lauriesullivan, February 22, 2017 Some search marketers call “reviews” their BFFs as Google’s engineers continue to tweak search algorithms that serve the perfect content as answers to search queries. Based on a survey of 11,255 women in the U.S. across generations X, … Continue reading Record Number Of Product Reviews Driving Search, Purchases
Spenser Skates — February 22, 2017 — February 22, 2017 Retention is the key to building a great business. When your core product experience brings your users back time and time again, you gain some incredible advantages. You spend less on acquisition, learn from your users faster, and start building a community through word of … Continue reading How to Drive Product Growth With Behavioral Personas
Tyler Douglas — February 19, 2017 Follow @visioncritical— February 19, 2017 Asking for product feedback on Twitter is becoming in vogue among high-profile CEOs. Last Christmas evening, for example, Airbnb CEO Brian Chesky tweeted, “If Airbnb could launch anything in 2017, what would it be?” He then took the time to respond to thousands of … Continue reading Why Tech CEOs Are Turning to Twitter for Product Feedback
