Jefri Yonata — May 8, 2017 — May 8, 2017 In 2008 and 2009, product explainer videos were a novelty for businesses. Their uniqueness and perky nature are the main features that make them stand out from other branded videos. Demo videos, on the other hand, were the standard before explainer videos emerged. These days, … Continue reading Product Demo Video vs. Explainer Video: What’s the Difference?
Contributor Ben Jacobson taps 10 software gurus to reveal how SaaS marketers can bake marketing right into their products. Ben Jacobson on May 1, 2017 Software as a service, or SaaS, has been experiencing quite a boom over the past few years, and it doesn’t appear to be slowing down anytime soon. Statista reports … Continue reading 10 experts advise how to powerfully pair growth marketing with SaaS product development
Augustus Franklin — April 17, 2017 Follow @augfrank— April 17, 2017 Every marketplace has its gaps or customer pain points. Any new entrant to a market will have to scour the market for existing gaps and attempt to fill them with their business. As marketplaces evolve, so do the shape and size of these gaps. … Continue reading Putting Customer Pain Points at the Center of Your New Product
Greetje den Holder — April 14, 2017 Follow @GdenHolder— April 14, 2017 In my 2016 blog The Simple Why and How of Product Demonstration Videos, I showed that product demonstration videos enable better conversion opportunities. I also listed 5 reasons why videos should be an important part of your marketing mix and revealed how you … Continue reading The How and Why of Successful User Product Demonstrations
Denise DiMeglio — April 14, 2017 — April 14, 2017 There’s no understating the power of a well-written profile or a positive review of your gadget: Media endorsements can drive hundreds or even thousands of readers to your website and boost sales. For some tech companies, a public relations strategy can center on securing media … Continue reading 3 Product Review Strategies to Drive Media Coverage
Wendy Marx — April 9, 2017 Follow @wendymarx— April 9, 2017 Congratulations! A new B2B product launch is an exciting time for any company — especially if this is your first one! We know the time and energy it takes to create a new product. The question you’re now faced with is how to launch … Continue reading How to Launch a New B2B Product People Will Line Up For
Record Number Of Product Reviews Driving Search, Purchases by Laurie Sullivan, Staff Writer @lauriesullivan, March 30, 2017 Some search marketers call “reviews” their BFFs as Google’s engineers continue to tweak search algorithms that serve the perfect content as answers to search queries. Based on a survey of 11,255 women in the U.S. across generations X, … Continue reading Record Number Of Product Reviews Driving Search, Purchases
AJ Agrawal — March 16, 2017 Follow @ajalumnify— March 16, 2017 You may find a potential employee who is impassion about your product, experienced in managing teams and marketing initiatives, and a great culture fit. All of these attributes, although impressive, do not make a good product manager. Product managers are often lauded as an … Continue reading Watch Out For These 4 Common Product Management Mistakes
William Harris — March 16, 2017 Follow @wmharris101— March 16, 2017 You can have the best products in the world, but if you don’t take the time to build conversion-driven product pages, you’re not going to be able to convince your target customers to buy. There are a number of techniques and components that you … Continue reading The Little Guide to Writing Better Product Descriptions
Mukesh Gupta — March 8, 2017 Follow @rmukeshgupta— March 8, 2017 I personally believe that creative thinking is a critical skill that all of us need to develop among us but it is even more relevant if we want to be a product manager and give birth, grow and mature a product. First, lets talk … Continue reading The Role of Creativity in the Life of a Product Manager
