Augustus Franklin — April 17, 2017 Follow @augfrank— April 17, 2017 Every marketplace has its gaps or customer pain points. Any new entrant to a market will have to scour the market for existing gaps and attempt to fill them with their business. As marketplaces evolve, so do the shape and size of these gaps. … Continue reading Putting Customer Pain Points at the Center of Your New Product
Greetje den Holder — April 14, 2017 Follow @GdenHolder— April 14, 2017 In my 2016 blog The Simple Why and How of Product Demonstration Videos, I showed that product demonstration videos enable better conversion opportunities. I also listed 5 reasons why videos should be an important part of your marketing mix and revealed how you … Continue reading The How and Why of Successful User Product Demonstrations
Denise DiMeglio — April 14, 2017 — April 14, 2017 There’s no understating the power of a well-written profile or a positive review of your gadget: Media endorsements can drive hundreds or even thousands of readers to your website and boost sales. For some tech companies, a public relations strategy can center on securing media … Continue reading 3 Product Review Strategies to Drive Media Coverage
Wendy Marx — April 9, 2017 Follow @wendymarx— April 9, 2017 Congratulations! A new B2B product launch is an exciting time for any company — especially if this is your first one! We know the time and energy it takes to create a new product. The question you’re now faced with is how to launch … Continue reading How to Launch a New B2B Product People Will Line Up For
Record Number Of Product Reviews Driving Search, Purchases by Laurie Sullivan, Staff Writer @lauriesullivan, March 30, 2017 Some search marketers call “reviews” their BFFs as Google’s engineers continue to tweak search algorithms that serve the perfect content as answers to search queries. Based on a survey of 11,255 women in the U.S. across generations X, … Continue reading Record Number Of Product Reviews Driving Search, Purchases
AJ Agrawal — March 16, 2017 Follow @ajalumnify— March 16, 2017 You may find a potential employee who is impassion about your product, experienced in managing teams and marketing initiatives, and a great culture fit. All of these attributes, although impressive, do not make a good product manager. Product managers are often lauded as an … Continue reading Watch Out For These 4 Common Product Management Mistakes
William Harris — March 16, 2017 Follow @wmharris101— March 16, 2017 You can have the best products in the world, but if you don’t take the time to build conversion-driven product pages, you’re not going to be able to convince your target customers to buy. There are a number of techniques and components that you … Continue reading The Little Guide to Writing Better Product Descriptions
Mukesh Gupta — March 8, 2017 Follow @rmukeshgupta— March 8, 2017 I personally believe that creative thinking is a critical skill that all of us need to develop among us but it is even more relevant if we want to be a product manager and give birth, grow and mature a product. First, lets talk … Continue reading The Role of Creativity in the Life of a Product Manager
Piyush Mangukiya — March 3, 2017 Follow @99MediaLab— March 3, 2017 Certain things make consumers behave the way they do when they come to your product page. These behavioral factors determine whether a consumer will buy from you or not. You’ve got to understand that your product page is more or less your social page. … Continue reading How to Use Product Page Design to Boost Your Sales – 49 Design Elements [Infographic]
Record Number Of Product Reviews Driving Search, Purchases by Laurie Sullivan, Staff Writer @lauriesullivan, February 22, 2017 Some search marketers call “reviews” their BFFs as Google’s engineers continue to tweak search algorithms that serve the perfect content as answers to search queries. Based on a survey of 11,255 women in the U.S. across generations X, … Continue reading Record Number Of Product Reviews Driving Search, Purchases
