Benjamin Brandall — December 19, 2016 — December 19, 2016 Aside from the raw product you’re selling, company culture is everything. It’s made up of your work environment, ethics, mission, expectations, and goals. You can have a great product, but without a solid culture to back it up, its development can fall apart. Buffer, for … Continue reading How to Improve Your Software Development Culture and Product Quality
Lianna Patch — December 19, 2016 — December 19, 2016 Would you rather buy this candle… Or this candle? And which would you be willing to pay a bit more for? They’re both candles. They have one job: make my house smell like the holidays. But call me crazy if the second description doesn’t make … Continue reading The Complete Guide to Writing Product Copy That Sells Itself (+ 19 Examples to Get You Started Now)
Nathan Resnick — December 18, 2016 Follow @naterez94— December 18, 2016 As an entrepreneur, chances are you are always hearing the term product market fit. The meaning of this term is often unclear and the importance often left unknown. Product market fit means finding what the best target market is for your product. For a … Continue reading 3 Keys to Finding your Startup’s Product Market Fit
Karen Repoli — November 28, 2016 Follow @karenrepoli— November 28, 2016 When you sell products online, a great way to get the word out about your offerings is to have an army of people beside you. These people will represent your brand, refer your brand, and encourage people to buy your brand. As a result, … Continue reading 5 Reasons You Should Be Using Affiliates To Promote Your Product
Personal Branding Blog — November 28, 2016 — November 28, 2016 A unique selling proposition or USP is a key ingredient to attracting an interested audience for your brand’s products or services. Once you capture their attention in a compelling way it is much easier to convert your leads into sales. Reaching the right audience … Continue reading Create A Reason To Buy Your Personal Brand’s Product
Matt Orlic — November 23, 2016 — November 23, 2016 Releasing an ebook or selling a service is a great achievement. But a lot of digital entrepreneurs believe that’s all there is to being in business. Having a business means more than having a single product. It means committing to continuous sales funnel development, and … Continue reading How to Be an Online Entrepreneur (It’s Not Just About Having a Product)
Randall Beard — November 23, 2016 — November 23, 2016 As a teenager, I raced motocross. Racing is, of course, hard on engines, and it wasn’t long before I twisted a countershaft and faced the question of rebuilding the engine myself or taking it to a local repair shop. Given the expense involved, it really … Continue reading Your Product Launch Plan Primed for Success? The Missing Part
Martin deMartini — November 22, 2016 — November 22, 2016 It seems to be human nature to gravitate toward simplicity instead of complexity. Look at Google for example. When it came to market with its search site, it had a clean, white screen with one text entry box. Other search sites at the time, Infoseek, … Continue reading Product Design: Simple vs Simplicity
Sarah Jordan — November 20, 2016 Follow @http://www.twitter.com/sarahmcjordan— November 20, 2016 Delivering a service can be a lot like delivering a product. You know your audience, their challenges, and what they need to overcome them. But serviced-based and product-based businesses also have their differences – a lot of them. Services not only require much more … Continue reading Service is the New Product: How Service Businesses Can Reap the Benefits of e-Commerce
Phil Morettini — November 15, 2016 Follow @TechnologyGuy— November 15, 2016 A question that often arises with with early stage software and hardware companies is “How should we sell our product? Should our technology sales approach be to sell directly, or should we sell through distributors, dealers or OEM partners?”Which distribution methods are best for … Continue reading Direct vs. Indirect Technology Product Sales
