by John Nemo November 23, 2015 Follow @JohnNemoPRNovember 23, 2015 Linkedin Tip 1: Copy Sales Strategies That Already Work Let’s start with an obvious example: Stop for a minute and think about the TV commercials for new cars that use sales strategies aimed at men. What is that type of TV commercial typically like? It’s AGGRESSIVE. … Continue reading Top Sales Strategies to Utilize on LinkedIn Lead Generation Process
by Jessica Vionas November 19, 2015November 19, 2015 Redesigning your website can be daunting. But as the “virtual storefront” to your business, it is absolutely vital that your website stay fresh and relevant to your target market. I’ve gone through a couple of website redesigns in my past. (In case you were curious, my first … Continue reading 6 Tips for a Better Website Redesign Process
Stacey Berold-KutscherNovember 7, 2015 So we know that #socialselling is a real thing, and that more and more sales professionals are making #content a vital part of their sales strategy. With the increasing importance of content marketing in sales (once considered the Marketing department’s domain alone), those who neglect to implement their own social selling … Continue reading A Step-by-Step Social Selling Process For Beginners
Erica LindbergOctober 29, 2015 Every B2B marketer needs content to do their jobs. From product marketing to digital marketing—and everything in between—B2B marketers across the board rely on marketing content to fuel pipeline, drive sales, and increase customer retention. But, there’s a catch. Content can’t live in a black box. In the age of the … Continue reading Why Process Is the Foundation for Your Digital Marketing Plan
Elna CainOctober 25, 2015 You’ve decided to create a landing page for your company. You’ve signed up, chosen a template and picked out an appropriate color scheme. Quickly, you realize that building a landing page requires more than nice layouts and eye-catching colors alone – it needs content. But now you’re stuck – clueless as … Continue reading The Creative Process of Customizing Landing Page Copy
by Elisabeth Mischel, October 21, 2015 CPG companies produce an estimated 20,000 new products each year to keep up with increasing consumer demands. Growth requires a constant stream of new ideas, product updates and whole new category innovations. Without input from the market, it’s nearly impossible to ideate, test, and manufacture winning products at the … Continue reading Integrating Market Research Into Your Product Development Process
Sean OgleSeptember 28, 2015 About a month ago, I was sitting in front of my computer just staring at the screen. I was feeling this big ball of stress in my stomach, and I couldn’t exactly place where it was coming from. I had a lot on my plate, and knew that there were things … Continue reading The Simple 4 Step Process For Managing Stress
Daniel JamesSeptember 18, 2015 Short & Sweet Version: Millennials want to become leaders of the company they currently work for, but they think they lack leadership abilities. Use the hiring process to identify leadership qualities in millennial job candidates, and then help them understand how they can grow those abilities to eventually take on leadership … Continue reading Improving Employee Engagement For Millennials Via The Hiring Process
Daniel JamesSeptember 18, 2015 Short and Sweet Version: Unnecessarily long hiring processes is a huge turnoff for job candidates, and can harm hiring efforts without ever being realized. Streamlining your hiring process is crucial to keeping candidates engaged and willing to fill out their application without abandoning it, and knowing where to “trim the fat” … Continue reading Streamline the Hiring Process to Help Fix Bad Hiring
Jen Phillips AprilSeptember 15, 2015 In John Maxwell’s 21 Irrefutable Laws of Leadership he points out the difference between process and events. As he points out, events are short term moments of excitement like a conference while the process is doing something over and over. Event driven marketing isn’t sustainable. You can stop making yourself … Continue reading Are You Event Driven or Process Driven?
