Tag Archives: problem

3 Reasons an SEO Strategy Alone Won’t Fix Your Traffic Problem

Jennifer Lux — November 28, 2018 — November 28, 2018 As a marketing strategist, I can’t count the number of times I’ve received inquiries from potential clients looking for Search Engine Optimization (SEO) services because of a dip in traffic. It’s unfortunately often become the default tactic for too many businesses. The reality is that … Continue reading 3 Reasons an SEO Strategy Alone Won’t Fix Your Traffic Problem

False Positives — A Touchy Problem For Businesses

Sandra Wrobel-Konior — October 19, 2018 Follow @sandricz — October 19, 2018 False positives are getting to be a bigger problem than actual fraud, as they can seriously harm online business’s bottom line. It’s a complex issue that touches many online merchants. What exactly are false positives and how can merchants minimize them? According to … Continue reading False Positives — A Touchy Problem For Businesses

Why your marketing performance problem is really a measurement challenge

Find out why poor marketing performance may actually be a measurement problem and how you can get better results. Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience, execute relevant and creative campaigns, and voilà, results and growth for your brand, … Continue reading Why your marketing performance problem is really a measurement challenge