Darleen DeRosa — September 4, 2019 Follow @onpoint_llc — September 4, 2019 Pexels / Pixabay Despite the amount of time and money that’s been invested in educating organizations and training leaders in the tools and skills to manage change, results have been uneven at best. OnPoint Consulting’s Execution Gap Survey of 935 leaders found that … Continue reading People Are Not the Problem: Eight Tips for Managing Change Successfully
In the short term, as long as you’re mindful of the effects these issues are having on users, you can adjust your marketing campaign to compensate for them. Timothy Carter on August 8, 2019 Facebook hasn’t been having a great time lately, at least in terms of public reputation. In the Cambridge Analytica scandal, Facebook … Continue reading Could Facebook’s reputation problem affect your Facebook marketing campaign?
Barry Overeem — July 22, 2019 — July 22, 2019 Recently, I stumbled upon the paper “Nothing is Written — Learning is an Adventure” by Johnnie Moore & Viv McWaters. I loved every part of it and felt myself nodding in agreement continuously. When it comes to training & teaching, I fully agree with statements … Continue reading The Problem with Scrum Experts
Alex Kudinov — July 15, 2019 Follow @AlexKudinovPST — July 15, 2019 You Are not Doing Scrum “You are not doing Scrum.” How many times have you heard that? Scrum Police are a legion. If you are not doing , you are not doing Scrum. Whether you should be doing Scrum, whether it applies to … Continue reading Scrum Has a Messaging Problem
Sandy Moore — April 29, 2019 — April 29, 2019 Did you know that research shows that 91 percent of consumers ages 18 to 34 trust online reviews as much as a personal recommendation? With people increasing the amount of time they are researching online reviews, it is important to build trust online with your … Continue reading No Testimonials, No Problem – How Advisers Can Build Trust Online
The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually result from group decisions, particularly among family members. Lewis Gersh on April 26, 2019 ‘I’m going to open this column by repeating, verbatim, the opening line from another recent Marketing Land article: “At a time when technology is … Continue reading One-to-one-household marketing requires solving the ‘shareability’ problem
Cari Thompson — April 23, 2019 — April 23, 2019 When it comes down to it, our job – and our personal life – require constant problem solving. You solve problems all day everyday without even realizing it. “I’m hungry. Better get some Cap’n Crunch.” Problem: solved. But when it comes to finding solutions to … Continue reading 10 TED Talks To Make You A Master Problem Solver
Three-quarters of respondents indicated they “fully” or “somewhat” trusted Amazon reviews. Greg Sterling on April 8, 2019 Multiple sources have concluded Amazon has a growing fake-reviews problem. Yet the majority of consumers appear to be unaware of it, according to new consumer survey data from CPC Strategy (part of Elite SEM). Majority trust Amazon reviews. The survey of … Continue reading Consumers largely unaware of fake reviews problem on Amazon
Liz Kislik — February 1, 2019 Follow @lizkislik — February 1, 2019 If you work with at least five people, there is a high likelihood that one of them is suffering from some form of mental illness, according to data from the National Institute of Mental Health (NIMH). And yet we usually treat mental illness … Continue reading Yes, You Need to Address the Problem of Employees’ Mental Health
Personal Branding Blog — January 16, 2019 — January 16, 2019 Do you ever walk into a colleague or leader’s office, completely composed, outline a problem, pause and wait for them to tell you what needs to be done? Or worse, a customer or client? In your calmest voice, you say, “The sky is falling.” … Continue reading 4 Ways to Build Your Reputation As a Problem Solver
