By Christopher Zara February 22, 2023 As you debate whether to pay Mark Zuckerberg for a blue verification badge on Instagram, here’s an interesting piece of data that you might help you decide. Engagement rates on Instagram have generally been falling for brands, even as those brands continue to post at the … Continue reading Brands have an Instagram engagement problem, and it’s getting worse
Twitter begins forcing its TikTok-like ‘For You’ timeline on iOS Steve Dent @stevetdent Twitter has started to roll out a big change on iOS by replacing the “sparkle” button that switches between the algorithmic and reverse chronological feeds. Now, you swipe between two tabs called “For You” and “Following,” to change your timeline, and … Continue reading Elon Musk says Twitter is fixing its Elon Musk tweet problem
By Shalene Gupta October 13, 2022 Inflation rose by 9% this June as salaries increased by only 5%. Meanwhile, the housing market is down and employees everywhere are taking stock of their wallets and budgets. Joblist, an AI-powered job search platform, conducted a study of 19,000 job seekers across the United States to get … Continue reading ‘Quiet quitting’ isn’t the problem. Exhausted workers are just too afraid to leave their jobs
How to Solve the Competition Problem in Digital Marketing Timothy Carter / 08 Jun 2022 There are possibly hundreds of digital marketing strategies for businesses to use, and most of them have significant potential to be profitable. Search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and other forms of online engagement … Continue reading How to Solve the Competition Problem in Digital Marketing
Study Across 20 Major Advertisers Finds CTV Frequency Problem ‘Highly Exaggerated’ by Karlene Lukovitz @KLmarketdaily, May 20, 2022 Yes, connected TV is fragmented, and yes, measurement issues continue to be a serious challenge. But according to a study spanning 35 campaigns from 20 of the world’s largest advertisers, conducted by Innovid and the Association of … Continue reading Study Across 20 Major Advertisers Finds CTV Frequency Problem ‘Highly Exaggerated’
By Jeff Beer February 02, 2022 After 18 months or so, the NFL’s Washington football team—temporarily known as Washington Football Team—has a new name. The Washington Commanders. The big news about the official new team name was revealed on February 2 (even if a local news helicopter spotted the name the night before). … Continue reading Sorry, but the Washington Commanders have a brand problem that a name won’t fix
IAB is striving to establish common standards and APIs for a no-tracking advertising eco-system, but the industry is pulling in different directions. Kim Davis on February 9, 2022 NEW YORK — Addressability and privacy present nothing less than “existential challenges” to the advertising industry, said Anthony Katsur, CEO of IAB Tech Lab, on the Annual … Continue reading Marketers look to adtech and agencies to solve the addressability problem
Brian Wallace January 7, 2022 There are many milestones to reach as an adult, from the first legal night at the bar, to the first car purchase, to the first “real” job. One of the most important “adult” milestones to build a foundation for a financially secure future, is to achieve a great credit score, … Continue reading Fixing the Credit Score Problem [Infographic]
Jeffrey Gabriel December 15, 2021 Domain trends can hurt your business. Especially if you choose .io over the traditional .com domain. This also holds true for .co, .net, and so on. Let’s not forget the sizable advantage a business has with a .com domain. Why is all this domain discussion so important? The trust factor, … Continue reading Don’t Be Website Domain Trendy: The .io Versus .com Business Problem You Need to Understand
Daniel Burrus December 4, 2021 If you have read any of my past blogs, you know that in my Anticipatory Leader System, I teach a competency called the Skip It Principle. On the surface, something like problem skipping might seem like a hands-off approach to solving an issue that arises in your organization; however, it’s … Continue reading Unlock Your Real Business Problem – and Solve it – Sooner Using Anticipatory Leadership
