March 15, 2026 The hidden problem with feeling ‘overworked and underpaid’ BY Grant Wyatt “Overworked and underpaid” has become the modern workplace anthem. The internet is full of advice on how to negotiate harder, “quiet quit,” or jump ship. It’s an easy narrative to embrace: If you feel undervalued, the system must have failed you. That … Continue reading The hidden problem with feeling ‘overworked and underpaid’
March 07, 2026 3 signs your meetings have a culture problem BY Jamie Shapiro Meetings in corporate America are broken—and only breaking down more. Globally, people sit in three times as many meetings as they did before the pandemic, 60% of meetings are ad hoc, rather than scheduled, and 71% of people regularly multitask through them. … Continue reading 3 signs your meetings have a culture problem
AI agents, shared signals and fragmented identities are distorting marketing intelligence. Most brands do not know who is really acting. By AtData February 27, 2026 Somewhere inside your CRM is a customer who does not exist. They open emails at impossible hours. They redeem promotions with machine-like precision. They browse product pages across three … Continue reading The Data Doppelgänger problem by AtData
Traditional demand capture fails when no one is searching. Here’s a framework for educating the market, building authority and defining a new category. By Shama Hyder February 26, 2026 Most marketing assumes recognized pain points. Customers know they have issues, so they search for solutions. Your job as a marketer is to position … Continue reading How to create demand when buyers don’t see the problem
New data shows more than half of enterprise GTM spend is ineffective while PR quietly delivers the highest return. By Mark Stouse February 18, 2026 The latest GTM Effectiveness Report from Proof Causal.ai and Fiduciari makes the numbers difficult to ignore. Across enterprise B2B go-to-market functions, roughly 53% of GTM spend was ineffective … Continue reading The GTM spending problem no one wants to admit
Marketing mix models often fail because insights stop at analysis. Here’s what it takes to turn MMM into a decision-driving capability. Angelina Eng on December 18, 2025 Marketing mix models aim to answer the marketer’s billion-dollar question: where should you spend your budget? Yet most organizations build models and still struggle to translate their … Continue reading Marketing mix modeling has a usage problem, not a tech problem
August 02, 2025 Just 7% of small-business owners say the child care crisis is a critical problem. Here’s why BY Inc. Child care costs are growing. Access is declining. But small businesses aren’t too concerned about the impact on business. The National Federation of Independent Business recently released its quadrennial report on the most pressing problems … Continue reading Just 7% of small-business owners say the child care crisis is a critical problem. Here’s why
CDPs promised clarity and control. Now they deliver complexity and confusion. Here’s how the smartest brands are responding. Kristina Kalpokaite on June 13, 2025 Customer data platforms (CDPs) have an identity crisis. Ten years after they first emerged, CDPs finally got their nod from Gartner — a birthday gift wrapped in validation. But something’s … Continue reading Nobody knows what a CDP is anymore — and that’s the problem
Integration isn’t a martech problem, it’s an organizational one If your integration “works” but customers still suffer, the issue isn’t technical. It’s structural and solvable. May 8, 2025 “We need better integration between our systems.” I hear this from marketing leaders constantly, followed by questions about middleware, APIs and data connectors. Yet, after … Continue reading Integration isn’t a martech problem, it’s an organizational one
The Internet Has A Trust And Transparency Problem by Laurie Sullivan , Staff Writer @lauriesullivan, April 22, 2025 The advertising industry is reeling from Google’s decision to abandon plans that would have allowed users to opt out of being tracked by advertisers. Google announced Tuesday that it will keep third-party cookies in their current form and will not … Continue reading The Internet Has A Trust And Transparency Problem
