Tag Archives: Print

Microsoft is testing a way to make the Print Screen button more useful

Microsoft is testing a way to make the Print Screen button more useful   Kris Holt @krisholt Microsoft is planning a change to the default function of the Print Screen button for Windows 11 users. Typically, pressing the button sends a snapshot of what’s on your monitor to the clipboard. In the latest Windows 11 … Continue reading Microsoft is testing a way to make the Print Screen button more useful

Social media ad spend to surpass print for first time

Social media will own 13% of global ad spend in 2019, according to a Zenith forecast. Amy Gesenhues on October 14, 2019 Zenith, a media agency owned by Publicis Media, predicts global social media ad spend will grow 20% this year, reaching $84 billion. According to Zenith’s data, social media advertising will account for 13% … Continue reading Social media ad spend to surpass print for first time

Coupons: Digital, Mobile Still Haven’t Dethroned Print

Coupons: Digital, Mobile Still Haven’t Dethroned Print by Karlene Lukovitz  @KLmarketdaily, July 12, 2019 So, with pretty much everyone glued to their mobile phones and tablets, and more and more consumers conducting ecommerce on those devices, print coupons must be vestigial at best by now, right? Wrong. Kantar Media’s latest Print & Digital Promotion Trends … Continue reading Coupons: Digital, Mobile Still Haven’t Dethroned Print

Brand Style Guide: Matching Your Print and Digital Marketing Assets

Julie Chomiak — June 2, 2017 — June 2, 2017 As your small business evolves, so does your myriad of marketing materials. From business cards to websites and everything in between, you’ll quickly find that your small business is swimming in marketing collateral. Before you get to this point, it’s wise to take a step … Continue reading Brand Style Guide: Matching Your Print and Digital Marketing Assets

10 Ways to Increase E-commerce Sales with Print Marketing

by Zaid Ammari Follow @ppcmastermindsOctober 12, 2016 Struggling to make sales? With all the new technology and platforms available to promote your e-commerce site, you would think it’s easier than ever. However, it’s so easy to get overwhelmed with the various social media platforms and content marketing often takes a while before it starts to … Continue reading 10 Ways to Increase E-commerce Sales with Print Marketing

3 tips for tracking response to industrial tradeshow print ads and landing pages

Columnist Dianna Huff offers some smart advice for how you can measure the digital impact of real-world event marketing efforts. Dianna Huff on September 26, 2016   For any company, tradeshows play a key role in meeting marketing and sales objectives, but for owners of small manufacturing firms (e.g., 10-50 employees), they’re often critical. Due … Continue reading 3 tips for tracking response to industrial tradeshow print ads and landing pages

Local journalism, meet branded content: What the decline in print means for brands

Yes, print news consumption is in a funk, but columnist Megan Hannay explains how journalists and brands can actually help each other. Megan Hannay on August 17, 2016   With each new issue, “all the news that’s fit to print,” the famous New York Times slogan, comes closer to an anachronism. Earlier this year, Pew … Continue reading Local journalism, meet branded content: What the decline in print means for brands