Yes, print news consumption is in a funk, but columnist Megan Hannay explains how journalists and brands can actually help each other. Megan Hannay on August 17, 2016 With each new issue, “all the news that’s fit to print,” the famous New York Times slogan, comes closer to an anachronism. Earlier this year, Pew … Continue reading Local journalism, meet branded content: What the decline in print means for brands
by Virginia Franco March 8, 2016 Follow @VAFrancoResumesMarch 8, 2016 Print reading is just about dead – at least where resumes are concerned. Today, almost 100% of readers will read your resume on a screen, and the numbers of folks comfortable conducting that initial read on a mobile device or phone is growing by leaps … Continue reading Print Reading is Dead – Is Your Resume Ready?
by Dale McIntyre March 7, 2016 Follow @discoveringbestMarch 7, 2016 From 2011 to 2013, the percentage of Standard and Poor’s 500 companies publishing environmental, social, and governance (ESG) reports rose from 20 percent to 72 percent. The message was clear: Disclosing information on sustainability performance is no longer just a way for business leaders to … Continue reading How to Cut Costs With a Sustainable Print Strategy
Steve CameronJune 9, 2015 Online advertising is easy… at least it’s made to look that way by those that sell it. Anyone who has dipped their toes in the Google waters knows that it is actually far from easy. Sure, it’s easy to set up your account and get your ads running, but it’s hard … Continue reading What Can Online Advertisers Learn from Print?
By Abbe Miller, Published October 26, 2014 It’s safe to say retailers are aware that there’s more to digital selling than just creating a website. There are handfuls of social channels to manage, various types of devices to consider and an ever-winding path to purchase to follow. These various touch points were the focus of … Continue reading Insight from Nielsen Shows Print Marketing As Far From Dead
