Columnist Jason Puckett explains how you can apply knowledge about human behavior to improve ad copy and increase click-through rate. Jason Puckett on February 15, 2017 Studying psychology as it relates to marketing is no new concept. Using emotions to drive decision-making is a theory that marketers have been taking advantage of since … Continue reading How to use psychological principles to improve ad copy
Contributor Tamar Weinberg outlines six key UX principles that marketers shouldn’t ignore and explains how they can improve your conversion rate, SEO and user engagement. Tamar Weinberg on January 19, 2017 In the past, user experience and marketing have been two separate fields of study. User experience (UX) is rooted in often-unclear concepts of … Continue reading 6 UX principles marketers can’t afford to overlook
Frank Rumbauskas — January 7, 2017 Follow @FrankRumbauskas— January 7, 2017 Untold millions of people lost every penny they had during the Great Depression. Even most business and industrial leaders took a beating. But – Henry Ford passed through it unscathed. In fact his business even grew. What was his secret? Well, it’s no “secret” … Continue reading How Henry Ford Prospered During the Great Depression, and How You Can Use These Principles Too
What can behavioral science teach marketers about digital advertising? Contributor Peter Minnium dives into key learnings from behavioral scientists to help you know how to engage your prospects. Peter Minnium on December 30, 2016 Dr. Herbert Simon, the Nobel prize-winning psychologist, coined the phrase “poverty of attention” back in 1971, at the dawn of the … Continue reading 10 behavioral science principles for great digital creative
Mohammad Farooq — December 20, 2016 Follow @farooqsl— December 20, 2016 Succeeding with your startup is no easy task. In as much as the statistic, that 8 out of every 10 startups fail, has been debunked, the startup failure rate is still quite high at 60% by the 8th year of operation, with just about … Continue reading 6 Project Management Principles to Help You Build the Perfect Startup
Vicky Oliver — November 21, 2016 Follow @vickyoliver— November 21, 2016 Co-workers are like extended family, complete with all the off-color and dysfunctional characteristics represented among relatives. Even if you know your workmates well, it’s best to maintain a measure of professional distance to keep your working relationship intact. On average, American workers spend 30 … Continue reading 10 Guiding Principles for Keeping Workplace Relationships Intact
Don’t focus on quantity over quality. Columnist Benjamin Spiegel explains how to ensure you’re not just churning out junk, but instead creating meaningful content for consumers. Benjamin Spiegel on November 9, 2016 The rise of content marketing, the push for real-time engagement and constantly growing competition in digital have led to more and more … Continue reading The 4 principles of great content (or stop dumping garbage on the internet)
by Sahail Ashraf Follow @TalcontentSeptember 6, 2016 If you’re a social media manager, you will probably recognise that you are currently working one of the hardest, most challenging jobs in marketing. The sheer depth to the tasks is immense, with so many different things to manage every day, and a ton of strategy based thinking … Continue reading 6 Most Important Principles Of Social Media Management
by Emma Siemasko Follow @emmafayesAugust 7, 2016 A visitor lands on one of your landing pages. They scroll through, shrug their shoulders, and click away. “WHAT!?” you ask yourself. “How could this happen? I’ve spent hours optimizing that page, they read the whole thing, and still…no conversion.” Sound familiar? Marketers everywhere work tirelessly to optimize … Continue reading 6 Landing Page Copywriting Principles for More Conversions
by Marcie WiehagenAugust 25, 2016 Most often I work with large corporate clients, but I also enjoy using my marketing skills with small and mid-size businesses. Currently, I have the pleasure of working with a professional services startup led by two amazing cofounders who came out of the corporate sector. Over the past four months, … Continue reading Three Marketing Strategy Principles for a Startup
