Tag Archives: principles

4 Guiding Principles to Break Through Digital Marketing Challenges

by Allison Checchi May 23, 2016 Follow @AllisonChecchiMay 23, 2016 Consumers today are using multiple sources of information to find information about local businesses, searching across various sites and apps, using more than one device. This zigzagging customer journey means it’s harder than ever for local business owners to meet customers where they’re searching and … Continue reading 4 Guiding Principles to Break Through Digital Marketing Challenges

Social Media Engagement: 5 Psychological Principles You Can Use to Improve Results

by Melissa Chu March 21, 2016March 21, 2016 Are your social media efforts engaging people? Do you want to learn how to get audiences to respond? Creating content that connects with your target audience makes you stand out and motivate consumers to take action. In this article you’ll discover five ways to captivate audiences by … Continue reading Social Media Engagement: 5 Psychological Principles You Can Use to Improve Results

Ramp Up Your Email Click Through Rates with 4 Persuasion Principles

by Ari Gillam November 8, 2015November 8, 2015 Email marketing is the constant in the fast-growing world of digital marketing. While social media platforms are increasingly influential, email marketing has remained the top ROI channel for over 10 years. Keep up with the trends of social media, but know that they fade in and out … Continue reading Ramp Up Your Email Click Through Rates with 4 Persuasion Principles

Is That A Fact? 5 Principles For Proving That Digital Advertising Works

As digital advertising continues to transform, columnist Peter Minnium shares five things he’s learned to help marketers take advantage of this new, digitally driven world. Peter Minnium on November 6, 2015 “Come on, Peter,” chided the CMO, “you can’t expect me to commit millions of dollars in media spending based on that evidence.” The first … Continue reading Is That A Fact? 5 Principles For Proving That Digital Advertising Works