Zach Heller — July 21, 2018 Follow @zheller — July 21, 2018 First, a fact. Too many people at too many companies see price as a constant. They believe in the “set it and forget it” mindset when it comes to pricing. Once you have settled on a price for your product or service, you … Continue reading When it’s Time to Change Your Prices
Al Davidson — September 22, 2017 Follow @manageyourleads — September 22, 2017 Deedster / Pixabay In business, there are four methods to increase profits: Find new customers (expanding market share or penetrating new markets) Increase your sales to current customers (cross-selling and upselling) Cut costs (lower overhead costs equal higher profits) Raise prices (to increase … Continue reading How to Boost Your Profits…By Raising Your Prices
Ahead of the fall shopping season, Facebook makes its product showcase ads more of a showpiece. Tim Peterson on June 27, 2017 Summer may have just started, but Facebook is already giving advertisers a head start on their fall shopping campaigns. Already a showcase for brands’ product catalogs, Facebook is making its shopper-retargeting Dynamic … Continue reading Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns
by Laurie Petersen, Columnist, January 9, 2017 In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies experiencing plateaus in their Net Promoter Scores cannot combat declining customer loyalty by cutting prices and focusing on cost. “Understanding why customers do what they do allows you to predict what they will … Continue reading Understanding The Customer Beats Lowering Prices
by Laurie Sullivan, Staff Writer @lauriesullivan, January 13, 2016, 1:20 PM The ability for paid advertising to impact stock price depends on the strategy created by the company’s founders at founding, and rarely changes as it matures, according to research released Wednesday. The research, from professors at the Kelley School of Business at Indiana University, … Continue reading Early Corporate Ad Strategy Impacts Future Stock Prices, Brand Impact
by Cristian Worthington December 13, 2015 Follow @CrisWorthingtonDecember 13, 2015 Online prices depend heavily on the supply of what’s being sold. Understanding the way supply and demand function in online business is crucial, whether you’re starting an online business or you’re a consumer. In every case, the Internet expands the demand for a good or … Continue reading How Online Prices Depend on Supply
Devon SmileyJuly 21, 2015 I’m not going to lie to you. Raising your rates with existing clients is easier said than done. Mainly because you take all the nerves, concerns and beliefs that you have about your pricing, and compound them with all the nerves, concerns and beliefs you have about communicating with clients. That’s … Continue reading Increase Your Prices – Without The Panic
Chris BeckMarch 31, 2015 Not very many people get excited about going to the gas station. It is one of those routine tasks that most of us push off for as long as possible. Between the inconvenient time or the money that could be better spent in one hundred different ways, it isn’t something most … Continue reading The Effects of Gas Prices on Small Businesses and The Economy
By Colleen Francis, Published November 13, 2014 After three years of selling products and services at the same prices, your company decides a change is in order. It’s time to make a few price increases to better reflect the current market and rising costs. Of course, any time prices go up, sellers are bound … Continue reading Raise Prices For B2B Sales Without Losing Your Regular Customers
Many business owners struggle with pricing. Should their first concern be covering costs or figuring out what the market will bear? How do they determine what the market will pay without raising prices high enough that some customers flee? And can they offer discounts without damaging their price brand? There may be no easy … Continue reading Some Businesses Go Creative on Prices, Applying Technology
