Tag Archives: Predictions

The Evolution of Consumer Identity: 10 Predictions for 2015, Part 3

Rachel Serpa December 23, 2014 Growth in consumer demands for personalization, omni-channel experiences and data transparency caused leading brands to reevaluate the way they collect, store and apply customer identity data in 2014. As 2015 draws near, we’ve taken stock of growing trends, examined industry forecasts and consulted our crystal ball to compile a list … Continue reading The Evolution of Consumer Identity: 10 Predictions for 2015, Part 3

What Does The Future Hold For Marketers? 16 CMOs Share Their Predictions For 2015

Mobile marketing is top of mind for many, along with content, video and social all playing an integral role in the coming year. Amy Gesenhues on December 18, 2014 What’s in store for marketers next year? To help prepare for 2015, we asked sixteen of today’s leading CMOs their predictions for the new year. From … Continue reading What Does The Future Hold For Marketers? 16 CMOs Share Their Predictions For 2015