DraftKings and ESPN pact spotlights upcoming Predictions launch amid improved quarterly results Sophie Atkinson Suswati Basu DraftKings and ESPN made their new agreement public on Thursday (November 6) as the broadcaster replaced PENN Entertainment with DraftKings as the exclusive ‘Official Sportsbook and Odds Provider.’ The partnership means fans will be able to … Continue reading DraftKings and ESPN pact spotlights upcoming Predictions launch amid improved quarterly results
AI isn’t replacing marketers—it’s transforming them. Discover what the future holds and why most orgs still aren’t ready for it. Vertesia on July 15, 2025 Over the past few weeks, we’ve explored how AI is transforming Digital Asset Management (DAM)—from foundational use cases to the potential of Retrieval Augmented Generation (RAG) and even the … Continue reading Six predictions about AI and marketing that may surprise you by Vertesia
March 04, 2025 The top 4 food innovation and technology predictions of 2025 BY Florian Schattenmann As someone who gets to see “the future” unfold in research and development labs around the world, I’ve grown comfortable with our global food landscape constantly evolving. Part of the fun! Anticipating the trends that shape this evolution isn’t just … Continue reading The top 4 food innovation and technology predictions of 2025
Predicting what will happen gets all the attention, but knowing what won’t happen can be every bit as valuable. Mike Maynard on January 23, 2025 Every year, the martech world is flooded with bold predictions about what’s next. But let’s face it: some of those predictions are never going to happen. Here are 10 … Continue reading 10 martech predictions of what won’t happen in 2025
Marketers will seek full-funnel engagement, comprehensive customer service and help from AI over social media platforms this year. Chris Wood on January 15, 2025 Social media platforms are portals to deep, meaningful engagement with customers. They are also the place where content creators and influencers cultivate passionate fan bases. For marketers looking to meet … Continue reading Social media and influencers: 2025 predictions
How new strategies and AI-powered tools will help advertisers get the most out of budgets and ad experiences in 2025. Chris Wood on January 14, 2025 In the new year, advertisers will look to improve ad experiences and targeting to boost efficiency. While audience expectations will continue to rise, so will the need to … Continue reading Data, AI and advertising: 2025 predictions
AI agents will gain wider use and deliver better experiences and more insights for marketers. Here’s how. Chris Wood on January 9, 2025 For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use … Continue reading AI agents: 2025 predictions
Here’s how this rapidly evolving channel will change how advertisers connect with viewers in the new year. Chris Wood on January 3, 2025 CTV and streaming are changing the way viewers watch their favorite shows. The exclusive NFL stream on Netflix this Christmas averaged over 30 million viewers for each game in the doubleheader. … Continue reading CTV takeover: 2025 predictions
We’ll see more non-retail networks, data collaborations and in-store experiences as the RMN space matures. Chris Wood on January 2, 2025 Over the last year, the RMN space saw new in-store standards and solid growth. This is likely to continue. Here are a few ways we expect to see this dynamic space continue to … Continue reading Retail media networks continue to grow: 2025 predictions
Experts predict that AI will spur transformation around data, content optimization, decisioning and hiring chief AI officers in the year ahead. Chris Wood on December 30, 2024 This past year saw lots of potential with all kinds of AI-powered tools and updates. Studies also show that marketers are upskilling and organizations plan to continue … Continue reading AI transformation: 2025 predictions
