Jesse McFarlandMarch 26, 2015 A website is an excellent source for marketing and branding a small business. A website is not only the online storefront of a business but it’s the center point of a company’s online presence. Additionally, it can be the first impression someone has of the business. Further, the homepage is the most viewed page and the foundation of a … Continue reading Homepage Practices for SMB Websites
Business.comMarch 23, 2015 Outsourcing was one of the most powerful technology trends of the 90s and 2000s. Its promise was clear: work with knowledgeable people at a lower cost than having the work done in the United States. Many larger companies got the message at the same time and outsourced en masse. As of 2003, … Continue reading Quality Control: Best Practices for Agile and Outsourced QA Testing
WishpondMarch 21, 2015 Facebook has changed – a lot. It’s no longer in its infancy. It has matured and is now in the teenage phase, constantly updating its look and its friend groups to maintain its popularity. You, as a Facebook Marketer, need to be updating with it. When it dyes its hair purple or … Continue reading 7 Modern Facebook Best Practices: 2015 Edition
Specific tactics can make a big difference in campaign performance. Greg Sterling on March 17, 2015 The Mobile Marketing Association (MMA) is releasing a series of new “Smart Mobile Cross Marketing Effectiveness” studies and data that argue for larger mobile ad budgets. They also offer specific mobile best practices that can dramatically improve mobile ad performance. Billed as “the first comprehensive … Continue reading Report: Mobile Best Practices Can Boost Campaign Performance Up To 160 Percent
Megan MarrsFebruary 27, 2015 What Is A Call-To-Action Button? Call-to-action (CTA) buttons are the buttons you use in your website and on your landing pages to guide users towards your goal conversion. It’s the part of the landing page that the user needs to click in order to take the action you want them to … Continue reading 17 Best Practices for Crafting Crazy-Effective Call-To-Action Buttons
Mary-Blanche KraemerFebruary 23, 2015 People read words differently online than they do when reading printed materials. For example, instead of reading left to right and line-by-line, website users scan the page looking for phrases or keywords that catch their attention. As web users, why do we do this? Usually, we’re on a mission to answer … Continue reading 7 Best Practices For Website Copywriting
Chase JonesFebruary 21, 2015 It’s the biggest problem when selling online: getting customers to complete the purchases they initiate. The numbers are stark: one study calculated consumer cart abandonment at more than 67%. The good news, though, is that there are several things you can do to improve your online checkout and turn more shoppers … Continue reading 6 Best Practices to Improve Checkout Conversions and Reduce Abandoned Cart
Hoiling WongFebruary 18, 2015 In March, Bing will begin migration for phase 2 of their unified device targeting update. This phase includes the elimination of explicit mobile device targeting. Last year, Bing launched unified device targeting as a way to simplify Bing Ads for advertisers. For those unfamiliar with unified device targeting, the first phase … Continue reading 3 Best Practices to Prepare You for Bing’s Unified Device Targeting Update
Matt TortoraFebruary 14, 2015 The importance of effective product information management is monumental for retailers. In fact, $ 40 billion in sales, or 3.5%, are lost each year due to supply chain information inefficiencies. When it comes to products, companies spend an average of 25 minutes per SKU per year cleaning out and syncing old … Continue reading 4 Product Information Management Best Practices for Ensuring Omnichannel Success
Tahir AkbarFebruary 12, 2015 Salesforce.com’s 2015 state of marketing survey indicates numerous changes in the marketing world. Particularly when it comes to selection of channels to generate leads and drive sales; the priorities are shifting from ads and banners to social engagement, mobile, and effective usage of marketing automation. Check few stats below. 38% of … Continue reading Best Practices For Email Marketing In 2015
