Olivier ChoronJanuary 29, 2015 Have you recently seen your email open rates going down? Are you wondering where to go next? It’s all about A/B split testing. Read on to learn all you need to know and start being proud of your email campaigns. To perform A/B split testing, you must: 1) Assess engagement levels … Continue reading ‘Testing, Testing 1, 2, 3’- Email A/B Testing Best Practices
Tag Archives: practices
Email Subject Line Best Practices to Improve Your B2B Open Rates
PrialtoJanuary 21, 2015 “64% of people say they open an email because of the subject line” – Chadwick Martin Bailey When deciding on a subject line, you must first gain clarity on the purpose, on the email, and the audience. From there, a set of best practices should flow. We’ve got strong opinions on email … Continue reading Email Subject Line Best Practices to Improve Your B2B Open Rates
When Conversion Optimization Best Practices Fail
Aviva PinchasJanuary 5, 2015 There are many, many, many lists of conversion optimization best practices. Some are sacrosanct: Sliders distract – you should get rid of them. Everything needs to be shorter – cut stuff out. Just make the button bigger! These practices often come from broad trends observed over many experiments and they … Continue reading When Conversion Optimization Best Practices Fail
5 Best Practices You Can Use to Get Your Pins Found in Pinterest’s Smart Feed
Azure Collier December 31, 2014 If you’re a regular Pinterest user, you’ve noticed some recent changes in the Pinterest feed. Pinterest has introduced an algorithm — known as the smart feed — that has changed the way content is displayed for users. Instead of seeing a stream of chronological content from the people you follow, … Continue reading 5 Best Practices You Can Use to Get Your Pins Found in Pinterest’s Smart Feed
10 Twitter Chat Best Practices to Build Brand Awareness and Drive Sales
Tracey Wallace December 29, 2014 The amount of time, effort and research that can go into building marketing strategies for your ecommerce business may seem intimidating. Before you get too bogged down in the details of which social platforms produce the highest conversions for your store or which product photo editing technique produces the most … Continue reading 10 Twitter Chat Best Practices to Build Brand Awareness and Drive Sales
SEO Copywriting Best Practices For 2015
Jasmine Henry December 28, 2014 2014 was another fast-paced year in the world of SEO. From the new preference towards SSL-encrypted (HTTP) websites to the destruction of Google authorship, there was no end to the surprises. The year included at least 3 major updates to the Panda algorithm, changes to local search, and a … Continue reading SEO Copywriting Best Practices For 2015
Best Practices In Effectively Juggling Multiple Projects
Eva Rykrsmith December 23, 2014 Managing multiple projects effectively and efficiently comes down to finding the right balance between being organized and prioritizing. Being organized is a must because attention to details is necessary, and the details can get lost very quickly when pace picks up and when projects drag on over months or years. … Continue reading Best Practices In Effectively Juggling Multiple Projects
Worst Practices For Social Media Customer Service
Vishal Pindoriya December 21, 2014 Since we recently brought you some examples of how many major brands are getting customer service right using social media, it only seemed fair to show you the flip side of that coin. After all, in reality there are more brand getting it wrong than right, and that’s … Continue reading Worst Practices For Social Media Customer Service
Trials and Tribulations: 4 Best Practices for Increasing Trial Conversions
Amanda Saunders December 13, 2014 A recent study shows 67% of SaaS companies receive some percentage of their new customers through free trials. If your company offers free trials or a freemium model, it’s important for you to find ways to increase trial conversion rates in order impact new customer acquisition. While it’s widely … Continue reading Trials and Tribulations: 4 Best Practices for Increasing Trial Conversions
5 Social Brands That Defy Best Practices
Brian Honigman December 5, 2014 Pablo Picasso famously remarked, “learn the rules like a pro, so you can break them like an artist.” While he may have been talking about painting, the lesson can just as easily apply to any skill – like social media marketing, for example. There are many brands out there … Continue reading 5 Social Brands That Defy Best Practices
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