Kristen Chapline — October 1, 2019 We used to only think about physical buildings when we thought about accessibility, but now it applies to digital and websites. While specific laws have not yet been put in place, the time to make sure your website and other digital assets are compliant is now. Digital accessibility refers … Continue reading 7 Best Practices to Ensure Your Website is ADA Compliant
Tag Archives: practices
Product Launch Best Practices: Finding Your Invisible Customers
Christa Tuttle — September 30, 2019 According to recent Gartner research, when B2B buyers are considering a purchase, only 17% of that time is spent meeting potential suppliers. In fact, almost half (45%) of buyers’ pre-purchase period is spent researching independently. So, what does this mean for your upcoming B2B product launch? The extensive pre-purchase … Continue reading Product Launch Best Practices: Finding Your Invisible Customers
7+ WordPress Slider Best Practices You Must Follow
Freddy Muriuki — September 27, 2019 Follow @vistamediainc Website sliders. We absolutely love them, but they can be a pain in the neck. And if you aren’t careful, they might slow your WordPress website, diffuse your message, and scare away visitors – three things you don’t want. But if you know what you’re doing, they … Continue reading 7+ WordPress Slider Best Practices You Must Follow
How marketers are changing agile practices to meet their needs
A hybrid approach from the process-driven Scrum framework and the fast-moving Kanban style can help marketers find the right balance for their team. Stacey Ackerman on September 20, 2019 Agile has been around the software world for a few decades, but now marketers are getting on board – with a few modifications. I’ve had … Continue reading How marketers are changing agile practices to meet their needs
Referral Fees: Best Practices for Success
Jessica Huhn — August 26, 2019 — August 26, 2019 How can you ensure that your business receives a constant flow of new customers or clients? Build a network of people who refer others to your business in exchange for a monetary payment, known as a referral fee. A referral fee is a type of … Continue reading Referral Fees: Best Practices for Success
3 CSM Compensation Best Practices
Teresa Becker — August 21, 2019 — August 21, 2019 Discussing and understanding CSM compensation is a critical responsibility of any customer success leader. After all, your CSMs are working with customers daily to grow your business and they should be compensated in relation to their goals and output. When it comes to CSM compensation … Continue reading 3 CSM Compensation Best Practices
Email Marketing Best Practices to Improve Your Performance
Talia Boettinger — August 19, 2019 — August 19, 2019 No matter what you’re doing, you want to give it your best, right? With email marketing, giving it your all will result in higher customer engagement, which means more opens, clicks, and maybe even more conversions. We made a list of email marketing best practices … Continue reading Email Marketing Best Practices to Improve Your Performance
Best Practices For Your First Facebook Advertising Campaign
Cas Johnson-Villalobos — August 10, 2019 — August 10, 2019 Facebook advertising is a powerful tool for expanding your social media marketing reach while targeting an intended audience. The social media platform allows you to narrow down the exact demographics your business aims to gain as customers. However, following practices that successful ad campaigns have … Continue reading Best Practices For Your First Facebook Advertising Campaign
Lawyer Ethics Panel Defines Search Engine Marketing Practices
Lawyer Ethics Panel Defines Search Engine Marketing Practices by Laurie Sullivan @lauriesullivan, August 8, 2019 Lawyers are now confronting the topic of ethics when they use search engines — in advertising and marketing — to attract new clients. A New Jersey ethics authority offered guidance on what’s fair and what’s off limits for lawyers. In an … Continue reading Lawyer Ethics Panel Defines Search Engine Marketing Practices
Time Management Best Practices for Remote Teams
Marko Maric — August 8, 2019 — August 8, 2019 Remote teams are slowly becoming the new norm as many employees choose to work without geographical constraints, while businesses look for new talent outside their immediate surroundings. Freelance platform Upwork has released a Future Workforce Report which concludes that as younger people (Millennials and Gen … Continue reading Time Management Best Practices for Remote Teams