Mia Jacobs — December 9, 2019 Customer Success Managers (CSMs) work hard to provide the best customer experience possible by prioritizing customer needs and helping them throughout the customer journey. They monitor the customer experience and their achievement of value. Equipped with insight into customer activity and an understanding of how to prevent churn, they … Continue reading The Top 5 Customer Success Manager Best Practices
Natalie Boyd — December 2, 2019 The idea of using chatbots may seem a little daunting at first. You may be thinking that there’s no way your business could ever successfully utilize one, that it’s way too complicated, and it won’t really help the bottom line of your business — it’s simply not true. Chatbots … Continue reading Chatbots: Basics, Strategy, Best Practices
Jake Sheridan — December 1, 2019 Follow @jsvxc Did you know that 83% of online shoppers require help from customer support before they can complete their purchase? The journey from a lead to customer is one of the most important aspects of a small business. Making sure your team follows best practices when using a … Continue reading 8 CRM Implementation Best Practices for Small Businesses
Mia Jacobs — November 27, 2019 There’s a saying in business: if you can’t measure it, it never happened. But how do you measure satisfaction? Luckily, there’s a measure for that, too: customer satisfaction metrics. Customer satisfaction quantifies the degree to which a customer is pleased by a product, brand, or overall experience. If you … Continue reading Using Customer Satisfaction Metrics: NPS Best Practices
Karen Repoli — November 21, 2019 Follow @karenrepoli When you first hire a virtual assistant, you may dread the thought of training them to do all of your myriad tasks. However, if you searched for and hired an experienced VA, you may be pleasantly surprised that she is already a pro with the systems and … Continue reading Best Practices for Onboarding Your New Virtual Assistant
Manisha Sukhyani — November 9, 2019 Follow @msukhyani As per Search Engine Land’s latest study, approximately 49% of all U.S. Google searches resulted in zero clicks in the first quarter of 2019. Another study from SparkToro showed that 60% of mobile searches ended without clicks. Brands are trying hard to earn clicks from organic searches … Continue reading 3 Best Practices to Deal with Google’s Zero-Click Searches
Melissa Burns — October 25, 2019 Follow @Melissa_Burns Success or failure of a business starts long before you start making decisions as to which products to sell, how to expand, and how to market your services. Very often whether you will succeed or fail depends on what kind of people you hire – and it … Continue reading Hiring Practices for Building a Perfect Team
Alex Tachalova — October 21, 2019 Five years ago, I was trying to build links—and failing. In fact, I was failing so hard that I had to work without getting paid while building only a couple of links a month. My team and I followed the “best practices” for link building, starting with our content. … Continue reading “Best Practices” for Link Building Don’t Work. This Does.
Cath Andrews — October 23, 2019 Email marketing best practices can help you get results for your online business, no matter how small you’re starting out. It’s not just the size of your list that matters. It’s also how excited, engaged, and responsive your subscribers are. If you have a list of 100,000 people but … Continue reading Email Marketing: 64 Best Practices to Improve Your Campaign Success
Greetje den Holder — October 2, 2019 Follow @GdenHolder You may be a brand that is thinking about running Instagram ads but has not tried anything yet. You might be like me and have tested an Instagram ad or two to see how it works. In two instances, it did not work for me at … Continue reading Instagram Ads: Best Practices for Beginners
