Robert Gloer — August 22, 2019 Follow @IOUFinancial — August 22, 2019 stevepb / Pixabay Even experienced business owners can benefit from improving the way they manage their finances. This is especially true if your expertise in your product or service doesn’t extend to managing business finance. It would be a shame not to realize … Continue reading 6 Practical Tips to Manage Your Small Business Finances
Ellen Huxtable — August 5, 2019 Follow @abiztweet — August 5, 2019 Process improvement gets a bad rap. We have visions of a wimpy clerk with glasses, in a beige suit, holding a stopwatch and clipboard, tapping his foot and making “tisk, tisk” sounds as he frowns and shake his head in disapproval. Yet every … Continue reading Practical Process Improvement
Aashish Sharma — May 14, 2019 Follow @ineedseo — May 14, 2019 We are all aware of the fact that workplaces and their productivity are largely influenced by the mental and physical condition of their employees. A workplace where all employees are happy, energetic, motivated, and determined to give their best will always thrive and … Continue reading How Can You Motivate Your Employees In The Workplace? 7 Practical And Effective Steps
Rick Goodman — March 23, 2019 Follow @DrRickGoodman — March 23, 2019 You’ve probably heard the expression before that some people are just born leaders. While I do think some of us are born with an instinct for commanding attention and providing direction, that doesn’t mean leadership boils down to pure genetics. In fact, I … Continue reading 7 Practical Ways to Improve Your Leadership Skills
Delia Tugui — February 7, 2019 — February 7, 2019 As more and more talented professionals switch from a 9-to-5 job to working remotely, finding skilled, trustworthy freelancers will increasingly become a convoluted subject both for small businesses and large companies. This article will walk you through a straightforward process that will help you find … Continue reading How to Find and Hire the Best Freelancers for Your Business: 5 Practical Steps
Darleen DeRosa — January 26, 2019 Follow @onpoint_llc — January 26, 2019 nastya_gepp / Pixabay Virtual teams are becoming more common with each passing year. In 2017, a little over 50 percent of professionals reported working remotely at least half of the week. From teams leveraging global resources to organizations using remote work as an … Continue reading 3 Practical Tips for Working With a Virtual Team Leader
Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether they are worth the money spent on them. Jacob Baadsgaard on February 2, 2018 Do you want to improve your paid search campaigns? There are a lot of paid search metrics, … Continue reading What the ROAS? A practical guide to improving return on ad spend
Looking to upgrade your martech stack to make the most of your marketing capabilities? Columnist Jose Cebrian has some tips to ensure a smooth transition. Jose Cebrian on December 20, 2017 The revolution in customer relationship marketing (CRM) continues with an exponential increase in the points of data available to leverage for marketing. Data … Continue reading Practical advice for planning a CRM marketing stack upgrade
Dmitry Dragilev — December 8, 2017 — December 8, 2017 There are five PR specialists for every one journalist. Add in all the non-PR agents sending pitches — like entrepreneurs, marketers, and ecommerce owners — and you can see why journalists are drowning in emails. Most of these emails are basically the same: “You should … Continue reading How to Pitch Journalists and Get a Response: Practical Media Pitch Examples for Ecommerce Brands
By Mandy Pennington November 28th, 2017 It’s a beautiful thing when you find a marketing strategy that people want more of. Every day, we’re shown thousands of advertising messages, most of which we’re blind to. But believe it or not, 43% of people want to see more video content from marketers – a key statistic … Continue reading Practical Tips For Integrating Video Into Your Marketing
